Global mobile app companies head to Bengaluru seeking top talent

                                                               

Some of the global next-gen mobile companies are making Bengaluru their new home. Applift and Glispa of Berlin, Airpush of the US, and Alibaba-backed Quixey, through its Dexetra acquisition, have checked into the city, and are seeking to attract top developer talent. Bengaluru has one of the largest pools of engineering talent for mobile app development.

Ad platform Applift, part of the Berlin-based Hitfox Group, has set up an R&D centre in Bengaluru that is the largest outside its home base in Berlin. The company, which counts Practo and Myntra as customers, has 70 employees and is planning to hire another 60 by May next year. Applift helps companies like Zynga and Makemytrip acquire users for their apps; they help advertisers to re-engage with loyal and paying users for their mobile apps.

 

Quixey, dubbed as the search engine for the mobile app world, acquired Bengaluru-based startup Dexetra last year. It plans to hire another 50 people here. Quixey, which has raised $135 million in funding led by Alibaba and Softbank, recently rolled out a global product, and called Launch, from India. Launch is an Android app that pulls up everything you need on your phone from people, messages, etc, with one tap.

US-based mobile ad network Airpush has over 250 employees in Los Angeles and Bengaluru and is expanding its footprint here. More than 150,000 apps and advertisers rely on Airpush to deliver targeted mobile ads.

 

Berlin-based digital marketing and mobile ad startup Glispa has Flipkart as an important client in India. It also works with Baidu and OLX. Flipkart has used Glispa's native ad solution to get users to install its app, as also its solution to track how many of them became loyal users over time. Native ads blend into the content of the app and tend to be less irritating for users.

The action in the mobile ad space has picked up because such ad spends are expected to grow rapidly. Research firm eMarketer estimates that in India, this spend would grow from $23 million in 2013 to $943 million by 2018.

REQUIRED BAKERY PERSON IN TANZANIA (AFRICA)

Company Type: Bakery in DSM specializing in cakes and desserts

 

Qualification: Fluency in English – speaking, reading and writing
 
Trainings required: Qualification in baking / cake décor / desserts would be a bonus
 
Experience: Minimum 3-5 years of working experience in a reputable bakery
 
Duties & responsibilities:
·         Baking all types of cakes and desserts
·         Decoration of specialised cakes using butter cream, fondant, fresh cream
·         Keeping track of orders received and delivered
·         Cleaning of all equipment, utensils and work station after use
·         Maintaining high level of hygiene
 
Salary: 200 – 300$ (USD)
 
Accommodation: Shared accommodation provided with food.(P.G)
 
Send Your CV at: vacancy@aerizogroup.com
                                                    
For more info: http://www.aerizogroup.com/
 
Consultancy charges apply once candidate has been selected*

Job Opportunities in Africa

Required Accountant for Tanzania(Africa)

Experience: Min 2-3 Years

Qualification: Any Graduate can Apply.

Additional Qualification: - English Proficiency is Must

- Candidate should be ready to work in all Climate/Situation

Salary: USD 750$+Accomodation*

Send your CVs at: vacancy@aerizogroup.com

For more info: http://www.aerizogroup.com/

Consultancy charges apply once candidate has been selected*

Required 2 Branch Manager in Tanzania (Africa)

REQUIRED 2 BRANCH MANAGER IN TANZANIA (AFRICA)

Company Type: Wholesale Distribution network for FMCG & TOBACCO.

Qualification: Graduate with English, Computer literate and Good Communications skills

Experience: Minimum 2-5 years in the field of tobacco sales management.

Salary: USD 950$+Accommodation*

Send Your CV at: vacancy@aerizogroup.com

For more info: http://www.aerizogroup.com/

Consultancy charges apply once candidate has been selected*

Google Search gets smarter, can answer more complex queries

Google's mobile search app just got much better at handling the sort of detailed, nuanced questions you'd ask a real human. The Android and iOS software now does more to gauge the true intent of a question, including multi-layered questions that would previously have thrown it off -- ask for the population of a country in a specific year and you'll get the exact number you wanted.

The company says that Google app is now able to handle superlatives, ordered items, and dates, as well as some complex combinations. It can understand the "meaning" of what a user is asking, it says. Google does so by breaking down a query to understand the semantics of each part separately and piecing together different parts to figure out the overall intent. The advancements will also benefit Knowledge Graph to get more powerful and accurate.

The app also understands superlatives like "biggest" or "smallest," and it knows how to deal with ordered items. Google is quick to admit that its upgraded engine still makes mistakes, but it's good enough that you can expect useful results whether your requests are very specific or slightly fuzzy.

The idea is to further improve the understanding ability of Google app to a point where a user no longer has to think about feeding the appropriate keywords.

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Published: Mon, 16 Nov 2015

Salary: SAR 1500/- Around INR 26,000/-

Medical expense: INR 5000/-*

Accommodation* + Visa on Company

Passport Emigration Check Required – should not be written In Passport

Air ticket & Consultancy charges will be apply***

Send Your CV at vacancy@aerizogroup.com

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Simplify and Extend Enterprise Applications

Enterprise mobility is a tough problem requiring a big investment in the IT infrastructure, skills, and processes. it has become easy to create mobile applications, there's a trend in enterprises to create lots of small apps – one for each department and each business process seems to be the norm. 

Users don't want a folder of 10 different applications that they had to download one-by-one just to write a proposal, share it with their team and set up a meeting to review it. In this case, they should really only need a maximum of two applications: one to write their proposal and one to setup a meeting. Everything else should be a micro app – and here comes the key part – embedded within these two applications. Apple's integration between its core OS-level apps is a key example.

Enterprise companies need to think of micro apps as components to integrate and interweave in a single installable application to fulfil work stream-level needs for employees. The end goal should be to deliver full-scale competitive applications that enable a user to be more effective and more productive; incentivizing them to use these applications instead of other apps that are not guaranteed to follow security requirements. But they need to do this quickly in a cost-effective manner without starting each application from scratch.

Micro apps offer the perfect balance: enterprises can build dozens of niche solutions, from backend services all the way to a crafted front-end UI, and integrate them together to build full-scale solutions for their users as they would think of doing with micro services.

 

Apple may be building a peer-to-peer payment app

Apple is rumoured to be in discussions with banks to set up a new money transfer app that would put it in direct competition with PayPal. The application would reportedly allow iPhone users to transfer money via text, the Wall Street Journal said.

Apple this year released its Wallet feature, which combines payments with loyalty cards and tickets for events and air travel. The product is part of the company's strategy of adding services to encourage people to buy new iPhones every few years. The service would allow users to transfer funds from their checking accounts through Apple devices. The service would likely be linked to the company's Apple Pay system, which allows customers to make credit-card and debit-card payments with their mobile phones.

Peer to peer payment apps are seen as a convenient way to repay individuals digitally rather than in cash. Apple launched Apple Pay in the US last year and in the UK earlier this year. It allows users to make payments at certain stores via a tap of their iPhones. This latest step would allow users to transfer money, not just make payments.

A move into peer-to-peer payments could help Apple to find an audience more immediately. And if there's one thing we know about Apple, it's that the company isn't always first to innovate, but it tends to blow the competition away.

Get more User Engagement: Mobile App Gamification

Gamification is all about motivating customers to take certain actions to become engaged with your brand. Finding what motivates people to take these actions can be a challenge but the marketers who have cracked the engagement code have seen amazing results- increasing ROI and long-term engagement.

Gamification is more about human psychology than it is about technology or methodology. In fact, many feel gamification is best linked to the physiological, security or safety, love and belonging, esteem and self-actualization.

Before you set out to implement gamification techniques, make sure you've got the following addressed:

Set objectives. Just like when you market your app, set objectives and goals before you begin. Don't integrate gamification just because it's a tactic used by other apps and games. The successful ones have a well thought-out plan and a compelling reason to build it in.

Keep it simple. Gamification can be overwhelming for the developer with many parts to handle at the backend, but don't make it difficult for your users. After all, these are your most engaged users already; you don't want to put a fork in their experience going forward. 

Rather, you want to make it really simple for them to engage further with your gamification techniques. Provided that you are already maintaining some user score, you can gradually unlock features based on the score or level. This approach allows you to keep the first experience simple and gradually add more value later on.

Add value. With your gamification technique, people should feel like they've accomplished something special or difficult, they outdid themselves or others or they learned something really awesome.

Ingrained in the ecosystem. Rewards and leader boards don't work for all types of apps. With your objectives in mind, you must figure out what suits your app best. Build techniques that are well ingrained in the ecosystem of your app to keep a seamless experience. Depending on the type of app and current user behaviour, gamify those parts that allows for user acquisition, engagement, behaviour modification and management, commerce or loyalty.

Build sharing loops. Gamifying alone won't help much unless your users get to flaunt their achievements. And in turn, that flaunting will help in customer acquisition for your app as well. So by all means, build loops into your implementation that enables your users to share their achievements on their social-media networks.

Quick rewards. It's natural to assume that a big reward at the end of the complete experience will drive users to be engaged. However, the truth is that users are engaged far more if you break that one big reward into smaller bits that are doled out more frequently at certain milestones. This will give your users a sense of achievement, making them more likely to stay engaged.

Mobile User Experience Design a key to App Success

Digital technology is the answer to all of life's problems. That conclusion has resulted in more and more app ideas, which are uploaded to the web, and to stores, everyday.

But there are dozens of options for consumers, which makes it difficult for potential customers to find your product. What's worse, your potential customer probably already has an app that solves the problem you're tackling; many people never download apps, because they already have what they need—why keep trying solutions if they already have a solution?

If your marketing is strong, and your proposition is sound, they might give you a chance. But this opportunity could be briefer than you think, if the opening screens of your app or service present a problem, they'll abandon you. You won't get a second chance.

So it's imperative that you put your best foot forward, and focus on UX from the start. 

Stay focused

First-time users might require guidance, but not information overload. Start with your value proposition (keep it simple!) and move on to basic functionality from there. Help people remain focused throughout the process.

Show, don't tell

Instead of text, focus on immersing users in an interactive app experience right off the bat. Interactivity allows users to complete the gestures they need to learn and then flow seamlessly into the app experience, to seek deeper engagement.

Remove friction from logins and account creation

Optimizing the way users sign-up or create an account can make a huge difference in improving the activation and retention rates. The goal here is to collect users' information as quickly and seamlessly as possible, moving them on to the next step before they become frustrated, distracted, or disengaged.

Indicate advancement in the flow

Rather than throwing people blindly into a seemingly endless tour of your app, make it feel manageable by indicating progress within each step. Try showing users the number of screens or steps remaining, and how far they have advanced thus far.

Listen to your users

Above all, listen to your users. Gaining an understanding your app's users through quantitative methods (like testing and optimization) and qualitative research (like usability testing) will help you best understand what on boarding strategies are most effective for your unique app.

Many of our mistakes, when a potential user is trying out an app or service for the first time, boil down to placing obstacles in their way. Users almost always just want to take our app for a spin. This is often caused by our anxiety about business goals or improved metrics, when what we should be concerned with is the user's needs.

Why do you need your business app?

Website has become an essential part of any successful business. You wouldn't even consider launching a business today without a website. Now days customers are spending an incredible amount of time on their mobile phones today. Customers expect companies to have an online presence. By developing customized Business app can give you a regular contact with your customers.

There is a misconception in the modern business world that only large brands can support a mobile app. However, more and more small and mid-size companies are utilizing mobile development as a means to connect with customers and build a successful brand. 

Apps are thought to make our life easier, doing things such as streamlining our calendars and grocery lists, offering entertainment while we're stuck in line, and making it easy to collaborate with co-workers. Consumers associate apps with productivity. They bank, pay bills, shop, reserve hotels and make travel plans, while, of course, staying productive and connected with both home and the office.

Those who think they don't need a mobile app because their site is mobile friendly are missing the huge potential apps have over websites. A mobile app can also:

·         Allow you to send noti­fi­ca­tions to your customers - 10 times more effective than email.

·         Give your app users turn-by-turn GPS directions to your business.

·         'Know' when your users are in a par­tic­u­lar location to qual­ify for a promotion.

·         Enable users to email you a photo.

·         Automatically place your app icon on the phone screen, when the app's downloaded.

·         Integrate with the mobile device's built-in features far more seamlessly.

·         Help raise your business's profile with a presence in Apple's App Store or Google Play.

For businesses that are ready to start the mobile development process, it is important to have a team you trust. At Aerizo, our team understands the important role that apps play for all companies of all industries. With extensive development expertise, we will walk you through the process and build a sophisticated mobile product to meet the needs of both your clients and your business itself.