tag:blogger.com,1999:blog-75399180492008931142024-03-13T20:15:44.830-07:00New Mobile AppsAnonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.comBlogger116125tag:blogger.com,1999:blog-7539918049200893114.post-31882516314954004962016-08-31T10:36:00.001-07:002016-08-31T10:36:58.745-07:00Work Smarter Without Using Your Smartphone<div dir="ltr"><a href="http://2.bp.blogspot.com/-VjNtmd7Gags/V8cVuzKtaiI/AAAAAAAABVs/nGHnJAHx9B02UIOzjJnC1PHI9OQwYOz5QCK4B/s1600/image-718746.png"><img src="http://2.bp.blogspot.com/-VjNtmd7Gags/V8cVuzKtaiI/AAAAAAAABVs/nGHnJAHx9B02UIOzjJnC1PHI9OQwYOz5QCK4B/s320/image-718746.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6325048095418444322" /></a><br><div><p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align:justify;text-justify:inter-ideograph"><span style="font-size:12.0pt;line-height:115%;font-family:"Century Gothic","sans-serif";color:#0f243e">Being without your device basically let's you apply 95% of all productivity tips in one go and working without your device for a full day means supporting your productivity and well-being alike. Yet, a weekly day off means a real challenge for many of us. So at best, start it as an experiment: Can you still manage some hours without your phone? How does it feel?</span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align:justify;text-justify:inter-ideograph"><span style="font-size:12.0pt;line-height:115%;font-family:"Century Gothic","sans-serif";color:#0f243e">If you're up for that challenge, here's some advice on how to avoid getting into trouble and to improve your productivity:</span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align:justify;text-justify:inter-ideograph"><b><span style="font-size:12.0pt;line-height:115%;font-family:"Century Gothic","sans-serif";color:#0f243e">#1 Focus</span></b></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align:justify;text-justify:inter-ideograph"><span style="font-size:12.0pt;line-height:115%;font-family:"Century Gothic","sans-serif";color:#0f243e">All the productivity tips over the web have one thing in common that they recommend and that successful people do: focus. Focus on one thing at a time and get rid of all distractions.</span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align:justify;text-justify:inter-ideograph"><span style="font-size:12.0pt;line-height:115%;font-family:"Century Gothic","sans-serif";color:#0f243e">When you feel like doing something else: embrace the feeling coming up. And also listen to yourself: why did you want to stop doing what you do? How is your breathing? Where is your mind going? There will be many impulses which you can't and shouldn't immediately follow up upon – looking up this thing on Wikipedia, checking your Facebook status, answering this email or following this superb idea.</span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align:justify;text-justify:inter-ideograph"><b><span style="font-size:12.0pt;line-height:115%;font-family:"Century Gothic","sans-serif";color:#0f243e">#2 Make notes and get back to work</span></b></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align:justify;text-justify:inter-ideograph"><span style="font-size:12.0pt;line-height:115%;font-family:"Century Gothic","sans-serif";color:#0f243e">In case you wonder with your mind to other things, just make sure they aren't lost. Get yourself a notebook (a piece of paper will do, too) to write them down for later and get back to work. In the evening go through the list and take necessary actions.</span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align:justify;text-justify:inter-ideograph"><b><span style="font-size:12.0pt;line-height:115%;font-family:"Century Gothic","sans-serif";color:#0f243e">#3 Organise your day the day before</span></b></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align:justify;text-justify:inter-ideograph"><span style="font-size:12.0pt;line-height:115%;font-family:"Century Gothic","sans-serif";color:#0f243e">Go through the day before it has begun: What's coming up? What do you want/need to get done? For our 'Mobile free Monday', you should ideally do this on Fridays. It's then also an opportunity to finish your week and plan the next. To fix meetings, send out your requests now or call your contacts right away. This way you get a head start into the next week: get straight into working mode, get your things done quickly and have important meetings already on Tuesday.</span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align:justify;text-justify:inter-ideograph"><b><span style="font-size:12.0pt;line-height:115%;font-family:"Century Gothic","sans-serif";color:#0f243e">#4 Limit your availability</span></b></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align:justify;text-justify:inter-ideograph"><span style="font-size:12.0pt;line-height:115%;font-family:"Century Gothic","sans-serif";color:#0f243e">Setting up an auto-reply for your emails, you could even limit your availability to something like 2 x 2 hours per week. This can work great to maximize your effectiveness. Just take into account that people will take you up on this.</span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align:justify;text-justify:inter-ideograph"><b><span style="font-size:12.0pt;line-height:115%;font-family:"Century Gothic","sans-serif";color:#0f243e">#5 Use</span></b><span style="font-size:12.0pt;line-height:115%;font-family:"Century Gothic","sans-serif";color:#0f243e"> (OFFTIME)</span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;text-align:justify;text-justify:inter-ideograph"><span style="font-size:12.0pt;line-height:115%;font-family:"Century Gothic","sans-serif";color:#0f243e">Of course, our last and final advice is to use apps like (OFFTIME). It not only allows you to block you out from your phone for some time – so you don't procrastinate -, but it can also filter your callers and can give certain callers a little status update, telling them when you're going to be available again ("Sorry, Max is currently in a meeting. Please try to call again after 4 pm.").</span> <span style="font-size:12.0pt;line-height:115%;font-family:"Century Gothic","sans-serif";color:#0f243e">Our mobile devices and the apps in it are really good in helping us getting things done but too much of anything is also a bad thing. We all learn to be more productive without relying too much on our mobile devices.</span></p></div></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-3384072310670344722016-08-29T10:50:00.001-07:002016-08-29T10:50:12.516-07:00Apps marketing: Screenshots vs. Videos<div dir="ltr"><a href="http://1.bp.blogspot.com/-E0w39v1-DTA/V8R11GpmV5I/AAAAAAAABVM/xdgPHA-TGgsYgu1meMgftpW7Uvo5pefMQCK4B/s1600/image-712517.png"><img src="http://1.bp.blogspot.com/-E0w39v1-DTA/V8R11GpmV5I/AAAAAAAABVM/xdgPHA-TGgsYgu1meMgftpW7Uvo5pefMQCK4B/s320/image-712517.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6324309331913627538" /></a><br><div><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">So you're having a promo video for your app or a game trailer produced (by us?). Or you're producing it yourself. </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">You know why you're doing it: if a picture (or screenshot) is worth a thousand words, imaging how powerful a video can be to show what's unique about your app, etc.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">You probably already have several ideas on how you're going to use it. But since you're spending money and/or time on that video, shouldn't you make sure you plan it right and make the best out of it?</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Well, we're happy to help you out with this. After all, it's in our interest to prove you what we believe in: video is one of the best assets you can have when promoting your app.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Different Channels to Use Your Video for App Marketing</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">The type(s) of video you want to create is going to depend on where you plan to use it. Before starting to work on your video, you want to know if you'll use it on the app stores (and which ones – formats differ), for user acquisition (here to, formats can vary) or for something else (website, PR, etc.).</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Video on App Stores</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Video on the Google Play Store</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">This has (obviously) been one of our favorite features of the Google Play Store: it lets you add a video. It's one of the most visible assets on your Google Play Store page, as it shows up right next to the app screenshots.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">In one click (or one tap if they are on their phone or table) and a few seconds, visitors can know why they need your app or want to play your game. What's pretty cool about it too, is that the views you get on your video through the Google Play Store count as views on YouTube. And the more views you get on YouTube, the higher your video is ranked in YouTube search results and therefore Google search results (more on that later – engagement matters a lot as well).</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Video on Alternative App Stores (Amazon)</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">It's not all about the App Store and the Google Play Store.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">If you have an Android app with engaged users, you should consider alternative app stores to get additional distribution channels. The most famous is the Amazon App Store, where you can also have a video.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Video ads</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Creating additional videos (usually between 15s and 30s) for your app is definitely a good idea if you're considering video ads. You can use those video ads for user acquisition on Facebook, Instagram, Google or some video-focused ad networks.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Facebook Video ads</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Facebook ads allow targeting a very detailed audience, at scale. You can match your database with Facebook to target your best users or reactivate some; find people that are like your best customers (lookalike audience), etc.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Their photo page post ads were pretty effective, with a direct "Install Now" call to action below it that leads directly to the App Store or Google Play Store.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">And you can now have basically the same thing, with a video thumbnail that allows your potential customers to watch a video about your app. If they like what they see, they just have to tap the "Install Now" button and are brought to their app store.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Instagram video ads</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">With stats like that, it seemed logical that Facebook decided to monetize it with ads. And this time, it seems it only took a few months to go from traditional square image ads available to just a few to video ads for mobile app installs available to businesses of all sizes, everywhere.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">And because you can now have landscape photo and videos on Instagram (not only the original square format), you can pretty much use your Facebook video creatives on Instagram as well. As long as the video is not more than 30s, which is plenty for a video ad.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Video on your app website or landing page</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Increase conversion with a video on your app website so visitors can get what your app is all about quickly, or see some gameplay.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">If your app website or the landing page you've created has the right layout, your potential customers will get everything at a quick glance: your headline along with a short description, your promo video and a call to action (CTA) to download the app.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">You actually don't have to wait until your app is released to embed your promo video on your website. You can have a "coming soon" version, with a call to action inviting to get notified when the app launches. Once your app is available, change the video with the app store badges at the end as well as your CTA.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Quora</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Quora is a great place to get some answers from experts or people in general. Your app might be worth mentioning in some answers, as long as it's relevant and not blatant auto promotion.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">If you do mention it, think about embedding a YouTube video so that people see instantely what you're talking about.</span></p></div></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-78086821538282434472016-08-27T10:41:00.001-07:002016-08-27T10:41:16.466-07:00Ten tech trends that will change the mobile world<div dir="ltr"><a href="http://3.bp.blogspot.com/-rDY8mk3ZmW0/V8HQvbh601I/AAAAAAAABU8/f_hQ_BQ68q8i2RGqNcpzxpvH9Pey0ktQwCK4B/s1600/image-776467.png"><img src="http://3.bp.blogspot.com/-rDY8mk3ZmW0/V8HQvbh601I/AAAAAAAABU8/f_hQ_BQ68q8i2RGqNcpzxpvH9Pey0ktQwCK4B/s320/image-776467.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6323564865067340626" /></a><br><div><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">It isn't hard to predict that future innovations will continue to shape the digital marketing landscape. We are now in a digital era where technologies have disrupted various traditional marketing methods and are continuing to do so. Let's look deeper at how three technologies will impact digital marketing in the future.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Social media marketing is a tough game, and opting out of it is not an option for any business or brand. Knowing where the social media is heading and what will determine its future state can make a big difference in formulating the right strategies and approach.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">We see and experience shift in mobile marketing trends every year. From the emergence of mobile commerce to the growing importance of chat apps, we see new trends keep shaping the mobile marketing scene. Here we have picked such big trends that will shape mobile marketing in near future.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Integration of mobile social and mobile commerce</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">According to many reputed analysts, the emergence of mobile commerce is likely to collide head-on with social media on the mobile allowing bigger integration of these two mobile experiences. This will only lead to allowing making purchases through the social media page of a brand.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Integrating buy buttons to social media is extremely easy. This allows marketers bigger ease in driving sales and generating leads.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Mobile video ads</span></b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)"></span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Video advertising on mobile is rapidly increasing and slowly we can see a shift of focus from TV ads to Smartphone ads.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Already a good portion of advertisers is coming with small duration mobile-specific video ads for major native social media apps like Facebook, YouTube, Instagram, Snap Chat, etc. Vertical video is the most popular video ad format now.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Mobile payments</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">With Apple Pay and Android Pay spearheading the integration of banking and transaction with mobile, mobile based payment option will see more adoption across buyers and businesses in the upcoming days.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Samsung Pay being capable of working with all payment terminals can eventually come out as the winner. The slow upgrading of terminals in retail outlets will continue to be a challenge in spite of a favorable condition for the growth of mobile pay.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Mobile marketing automation</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Emerging technologies like predictive analytics, testing of user behaviour, personalized content and email marketing will make mobile marketing less dependent on human intervention and more prone to forces of automation.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Marketing automation software can offer really valuable insights on your customers and accordingly you can decide your strategy and fine tune things. Automation will leave less scope for guesswork allowing far better performance for all your marketing campaigns.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Mobile experience beyond phone</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Mobile experience no longer refers to only handheld devices like phone or tablet. Today with the rapid proliferation of wearable technology your smart watch, smart car and fashion accessories are coming with digital interface creating a diverse mobile experience.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Smart watches are spearheading the wearable market and in the span of just 3 to 5 years, a majority of smart watch manufacturers will bring wearable elements in handheld devices redefining mobile experience altogether.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Multiple experiences instead of one-size-fits-all</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">While today most people talk about mobile friendly digital experience or design that is fit to address mobile requirement first, no longer 'one experience fits all' strategy will work. On the basis of interaction of people with content, you need to create multiple experiences.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Brands will need to customize content based on how users interact with them. Customizing experience with content will not just take the design of Menu or layout into consideration, but a whole lot of things including the buttons, readability aspects and the content itself. The same content can be presented differently to different users as per their preference.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Instead of optimizing for mobile, creating more apps</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Now businesses understand the real importance of dedicated apps. Naturally, instead of focusing on optimizing the website for mobile and thinking that the needful has been done to address the mobile audience, they are increasingly depending upon native apps for more user engagement.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">In comparison to mobile websites or responsively built websites mobile apps are more visually engaging, functional and accessible. Apps allow quicker and almost instant access to company products and services.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Personalized location based marketing will rule</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Now marketers are capable of collecting more individual customer data thanks to the rapid proliferation of connected devices and app ecosystem. Marketers now can create more individual preference based, location based and more interactive experience with their marketing.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">The location will be the most important aspect in mobilizing marketing messages for customers. Individual targeting according to location and other contextual data received from user devices will create more scope for automated marketing for both small and big brands.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Mobile chat will rule over social media</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Mobile chat apps like Facebook Messenger is fast going to take over the erstwhile social media landscape. WeChat already became the most formidable social platform in China and WhatsApp is likely to cross 1 billion users in this year only.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Thanks to this instant messaging platform, now brands can easily connect users, take request, serve them and users can order or pay for goods. Chat apps evolved as the most dynamic social platform for marketers.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">Apps are a per with web pages</span></b></p> <span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(64,49,82)">By indexing app contents in search results, the usage of the app will get a bigger push. In the time to come, app contents will be a bigger source of information than web pages as mobile and native experience is gaining popularity across enterprises. This will also help to reduce the budget and concern over app launch and marketing.</span><br></div></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-29727077889594803052016-08-21T23:58:00.001-07:002016-08-21T23:58:09.615-07:00A Guide to Organizing Your Smart phone Home Screen<div dir="ltr"><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)"><a href="http://2.bp.blogspot.com/-cFqXAvP2T2U/V7qigjqXszI/AAAAAAAABUI/11zkIC0ZI1E05e8915wnFAtnTbLxshYwACK4B/s1600/image-789617.png"><img src="http://2.bp.blogspot.com/-cFqXAvP2T2U/V7qigjqXszI/AAAAAAAABUI/11zkIC0ZI1E05e8915wnFAtnTbLxshYwACK4B/s320/image-789617.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6321543707180380978" /></a><br></span></p><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Are there too many apps on your smart phone? Trying to locate an app has become quite a task in the present times? You may want to consider shuffling up your smart phone just so that you can organize the apps present on your mobile. This kind of shuffling might not just keep your phone closet clean, but will also help you get the apps on time. Here are some picture perfect ways of organizing the mobile apps.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Be it Android or iPhone, users of smart phones use significant amount of their time interacting with mobile apps. Mobile app development is the in thing and thousands of apps are being downloaded by users every day. Gradually our smart phones become full of apps and become a clutter of icons scattered everywhere on the home screen and menu. </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify;text-indent:36pt"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Having large number of apps on your mobile device can make organizing and accessing them difficult. You will spend more time swiping looking for an app if they are not properly organized. The mobile platforms do offer some organizing options, but they may not be sufficient if you are a heavy user of apps. To manage and organize your mobile apps better, here are some creative ways which you can implement according to your preferences.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify;text-indent:36pt"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">It is better to make an assessment of the collection of apps stored in your smart phone before you begin to organize them. You can use the phone or connect it to a computer and use third party software to check and determine various details about your apps. The way you want to sort the apps will be decided by the genre, nature, size and use of the apps. Make a list if required and note the apps and decide which of the creative ways is best for you.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Action Based Sorting</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Organizing mobile apps in the traditional way under categories such as "Social", ""Reference," etc is not a useful way to manage them. It can work if we were dealing with books, movies, music or food menus, but it fails while attempted for apps. A mobile app is a tool which enables us to perform an action or carry out a task or access information.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">We use our mobile phones to shop, date, travel, read, watch, listen, order groceries and food, and for many other activities. You can try sorting your apps in folder and name them after the action they carry out. For example, you can create a folder called "shop" and fill it with apps related to shopping, ecommerce and other coupons and deals. This way you just think what you want to do and then choose the necessary folder containing the apps. </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Alphabetical Order</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">If you like to remember your apps by alphabets, you can sort them out in A to Z order using the following steps in iPhone:</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">• Go to Settings and tap on "General."</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">• Scroll below to select "Reset" and tap on "Reset Home Screen Layout."</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">This will organize the non-iOS apps in alphabetical order. You can also name folders with alphabets and keep your apps in them.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Color Scheme</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Many of us perceive the world in a more visual form than others. As humans we relate to colors better than texts. Mobile app development also attempts to deliver unique visual elements to their icons which makes them easily recognizable and memorable.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">You can put the Facebook app icon next to twitter, both of which are blue coloured. Both messages and WhatsApp come in green, and can be lined up together for easy access. </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Theme Based Rows</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Arranging your apps in rows according to their genre is a great way to quickly access them. You can make a row of related apps like WhatsApp, Hike, and Google Hangout and call it the communication row. Similarly, you can also make a social media row, videos row, to-do row, etc. </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Most Common To Uncommon Use</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">There are some apps which we use every hour like WhatsApp, camera, mails etc. Next comes apps which are frequently used on daily basis and then there are some we use sometimes to distract or entertain us. This frequency of usage is a great way to organize your apps.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">The main home screen can contain the most used apps. Then another swipe can lead to the second screen with frequently usage apps. The third screen should have apps like games which are less used. </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Position of Hand</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Some of us use the thumb most and some use their index finger while operating our smart phones. Each of our position of hands and actions differ, and this can be the perfect way to sort your apps. Keeps the most frequently used apps near the finger which you mostly use. This will increase the speed of operation of your device. </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Folder Based Home Screen</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">We have talked about how the multiple home screens can be used to organize your apps on usage. But some people prefer to operate out of a single screen to access their apps. They can use the central screen and make different folders to store the apps. Naming the folders can be done in any way – using categories or actions like we discussed above. It is best for people preferring a simple start point for their operations.</span></p></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-50448057752399608042016-08-17T11:18:00.001-07:002016-08-17T11:18:17.851-07:00Online Business -Brand Reputation Management<div dir="ltr"><a href="http://2.bp.blogspot.com/-Hy5kqrJguQw/V7Sqao1BoNI/AAAAAAAABT4/3eOk8ixyNQYordTYKLDBL57y0AxOUI1IgCK4B/s1600/image-797852.png"><img src="http://2.bp.blogspot.com/-Hy5kqrJguQw/V7Sqao1BoNI/AAAAAAAABT4/3eOk8ixyNQYordTYKLDBL57y0AxOUI1IgCK4B/s320/image-797852.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6319863551720792274" /></a><br><div><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">Every brand has a reputation regardless if they think they do or not. Your brand is the sum of what people think, say and tell other people about you. You can spend all the money in the world to create a beautiful brand inclusive of digital elements and visuals, fancy logo, website, blog and social media channels and profiles. However, if you don't deliver on your brand promise it's all for nothing.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">Your brand is the foundation of your business. It doesn't matter if you are a small business, corporation or something in between you impact your brand with every action you take. Every tweet, call, post on Facebook, Instagram photo, Google+ update is a representation of your brand. Every employee that works for you is leaving hundreds of brand impressions every day online and offline.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">It's obvious that a mobile presence is an extension of your brand, but what many app marketers might not realize is just how much their mobile channels influence their brand's general reputation.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">Today's consumers have come to expect their customer experience with a brand will match across all of its channels (in-store, online, mobile, apps, etc.), and brands want the same; after all, they've invested too much time and energy into creating a five-star customer experience for one neglected channel to cause damage to the entire brand.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify;background-image:initial;background-repeat:initial"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">To start segmenting your customers effectively, consider these three tips:</span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 18pt;text-align:justify;background-image:initial;background-repeat:initial"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">1.<span style="font-weight:normal;font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span></b><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">Start by understanding your goals.</span></b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)"> Do you want to boost your ratings and reviews? Do you want to hear from your unhappy customers to understand how to make their experience better? Do you want to know what keeps your most active customers coming back to your app? Once you know your goals, you'll be able to determine the right audience to target.</span></p> <p class="MsoNormal" style="margin-left:18pt;text-align:justify;background-image:initial;background-repeat:initial"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">2.<span style="font-weight:normal;font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span></b><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">Next, define your audience segment.</span></b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)"> You can create segments based on your customers' device specifications (device data), which version of your app they are using, how active they are within your app, or any other information that is specific to your business (custom data—both person and device).</span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 18pt;text-align:justify;background-image:initial;background-repeat:initial"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">3.<span style="font-weight:normal;font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span></b><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">Finally, evaluate your results.</span></b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)"> Were you able to achieve your goals with the segment(s) used? If not, work to understand how you can set up a different segment that's more relevant to your desired outcome.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">They are talking about you! Yes, people are talking about your brand, your executives, your service and your employees. They are talking about what you do right and what you have screwed up on. The question is do you know what they are saying? Are you part of the conversation? Or are you choosing to ignore it? The truth is, the conversations are not going to go away. You might as well be proactive and understand how you can leverage the same social technologies and strategies that may scare you half to death to your advantage. It's all about perspective and how you choose to look at it and manage it.</span></p></div></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-37165886042561269872016-08-13T10:31:00.001-07:002016-08-13T10:31:47.357-07:00Stay Competitive in an Increasingly Growing App Market<div dir="ltr"><a href="http://3.bp.blogspot.com/-3TUQ3_5kG00/V69ZhOcdd8I/AAAAAAAABTY/cc4VOaeo1o0ip5NduvztKnbiq5pgJC4sQCK4B/s1600/image-707358.png"><img src="http://3.bp.blogspot.com/-3TUQ3_5kG00/V69ZhOcdd8I/AAAAAAAABTY/cc4VOaeo1o0ip5NduvztKnbiq5pgJC4sQCK4B/s320/image-707358.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6318367229572118466" /></a><br><div><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Over the span of just a few years, the concept of app usage has transformed from a novelty to an essential part of the mobile user experience. With millions of apps now available and more being rolled out every day, there is an app for everyone, regardless of age, race or interest.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Like anything else on the internet, your app will bury under the 2 million others available on the App Store.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">To contextualise, there are clear parallels between the App Store and the web; between SEO (Search Engine Optimization) and ASO (App Store Optimization). Just like when people or app development company search for your website on search engines, there's funnel aspect to your app being discovered:</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Number of people who you can potentially serve (market) > app store views > app store downloads > signups > users > referrals. This cycle repeats, hopefully resulting in revenue.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Here's how to stay competitive:</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">1. Target a specific market that has size and demand. </span></b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Growing a market is harder than serving the need of one that's already established. Aim for high popularity, low competition markets or niches. Start with those people, if you serve their needs, they'll tell their friends.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">2. Optimize, optimize, optimize. </span></b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Optimizing your app's iTunes Connect metadata. This is probably the most overlooked area of app publishing. It's not easy to do, but it's worth the time investment. This is both parts art and science.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">3. Have a good app.</span></b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)"> This one should be self explanatory. People are smart, impatient, and judgmental. You can't grow a low-quality app. Design and function should be prioritized, and try to limit your feature set to features that only deliver upon your core value proposition.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">4. You have 1 minute to display value</span></b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">, if you can't do that after the initial download— you've lost. Be clear about the value you bring to your users, don't forget to communicate this value to your users in your UI, Metadata, website, etc.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">5. Measure & manage.</span></b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)"> Split test and measure growth attributed to your of metadata changes and app changes to see what drives the most growth. Test often with your product, and test your metadata assets every 2–4 weeks.</span></p></div></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-44862631559495610162016-08-01T02:40:00.001-07:002016-08-01T02:40:37.020-07:00Mobile Marketing Trends Every Marketer Needs<div dir="ltr"><a href="http://2.bp.blogspot.com/-eJPuxOgngIk/V58ZFbYfSMI/AAAAAAAABRI/EYM2JCRt_AE0CN5UN1pHmyrNMlQp6mwFQCK4B/s1600/image-737021.png"><img src="http://2.bp.blogspot.com/-eJPuxOgngIk/V58ZFbYfSMI/AAAAAAAABRI/EYM2JCRt_AE0CN5UN1pHmyrNMlQp6mwFQCK4B/s320/image-737021.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6313792783637235906" /></a><br><div><p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">In the past, advertisers tended to treat mobile as an afterthought. In today's environment, this no longer makes sense. If you want to target your customers where they spend their time, mobile needs to be a core part of your marketing strategy. We see and experience shift in mobile marketing trends every year. From the emergence of mobile commerce to the growing importance of chat apps, we see new trends keep shaping the mobile marketing scene. Here we have picked such big trends that will shape mobile marketing in near future.</span></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">1. Integration of mobile social and mobile commerce</span></b></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">According to many reputed analysts, the emergence of mobile commerce is likely to collide head-on with social media on the mobile allowing bigger integration of these two mobile experiences. This will only lead to allowing making purchases through the social media page of a brand.</span></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">Integrating buy buttons to social media is extremely easy. This allows marketers bigger ease in driving sales and generating leads.</span></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">2. Mobile video ads</span></b></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">Video advertising on mobile is rapidly increasing and slowly we can see a shift of focus from TV ads to Smartphone ads.</span></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">Already a good portion of advertisers is coming with small duration mobile-specific video ads for major native social media apps like Facebook, YouTube, Instagram, Snap Chat, etc. Vertical video is the most popular video ad format now.</span></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">3. Mobile payments</span></b></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">With Apple Pay and Android Pay spearheading the integration of banking and transaction with mobile, mobile based payment option will see more adoption across buyers and businesses in the upcoming days.</span></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">The slow upgrading of terminals in retail outlets will continue to be a challenge in spite of a favorable condition for the growth of mobile pay.</span></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">4. Mobile marketing automation</span></b></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">Emerging technologies like predictive analytics, testing of user behaviour, personalized content and email marketing will make mobile marketing less dependent on human intervention and more prone to forces of automation.</span></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">Marketing automation software can offer really valuable insights on your customers and accordingly you can decide your strategy and fine tune things. Automation will leave less scope for guesswork allowing far better performance for all your marketing campaigns.</span></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">5. Mobile experience beyond phone</span></b></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">Mobile experience no longer refers to only handheld devices like phone or tablet. Today with the rapid proliferation of wearable technology your smart watch, smart car and fashion accessories are coming with digital interface creating a diverse mobile experience.</span></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">Smart watches are spearheading the wearable market and in the span of just 3 to 5 years, a majority of smart watch manufacturers will bring wearable elements in handheld devices redefining mobile experience altogether.</span></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">6. Multiple experiences instead of one-size-fits-all</span></b></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">While today most people talk about mobile friendly digital experience or design that is fit to address mobile requirement first, no longer 'one experience fits all' strategy will work. On the basis of interaction of people with content, you need to create multiple experiences.</span></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">Brands will need to customize content based on how users interact with them. Customizing experience with content will not just take the design of Menu or layout into consideration, but a whole lot of things including the buttons, readability aspects and the content itself. The same content can be presented differently to different users as per their preference.</span></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">7. Instead of optimizing for mobile, creating more apps</span></b></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">Now businesses understand the real importance of dedicated apps. Naturally, instead of focusing on optimizing the website for mobile and thinking that the needful has been done to address the mobile audience, they are increasingly depending upon native apps for more user engagement.</span></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">In comparison to mobile websites or responsively built websites mobile apps are more visually engaging, functional and accessible. Apps allow quicker and almost instant access to company products and services.</span></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">8. Personalized location based marketing will rule</span></b></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">Now marketers are capable of collecting more individual customer data thanks to the rapid proliferation of connected devices and app ecosystem. Marketers now can create more individual preference based, location based and more interactive experience with their marketing.</span></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">The location will be the most important aspect in mobilizing marketing messages for customers. Individual targeting according to location and other contextual data received from user devices will create more scope for automated marketing for both small and big brands.</span></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">9. Mobile chat will rule over social media</span></b></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">Mobile chat apps like Facebook Messenger are fast going to take over the erstwhile social media landscape. We Chat already became the most formidable social platform in China and WhatsApp is likely to cross 1 billion users in this year only.</span></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">Thanks to this instant messaging platform, now brands can easily connect users, take request, serve them and users can order or pay for goods. Chat apps evolved as the most dynamic social platform for marketers.</span></p><div></div><p></p> <p class="gmail-MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">10. Apps are a per with web pages</span></b></p><div></div><p></p> <span style="font-size:12pt;line-height:115%;font-family:"century gothic",sans-serif;color:rgb(15,36,62)">By indexing app contents in search results, the usage of the app will get a bigger push. In the time to come, app contents will be a bigger source of information than web pages as mobile and native experience is gaining popularity across enterprises. This will also help to reduce the budget and concern over app launch and marketing.</span><br></div></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-120213216331946422016-07-11T11:06:00.001-07:002016-07-11T11:06:43.439-07:00Required Branch Manager for Tanzania - Africa<div dir="ltr"><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:16pt;font-family:Tahoma,sans-serif;color:rgb(99,36,35)">A wholesale distribution network of FMCG & Cosmetics products requires a <b>Branch manager</b> at Tanzania (Africa).</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt"><span style="font-size:14pt;font-family:Arial,sans-serif;color:red"> </span><span style="font-size:14pt;font-family:Arial,sans-serif"></span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt"><u><span style="font-size:14pt;font-family:"Copperplate Gothic Bold",sans-serif;color:rgb(148,54,52)">Qulification:</span></u></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(255,80,80);background:yellow">ü<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:Verdana,sans-serif;color:rgb(255,80,80);background:yellow">Min 5-7 Years' experience in <b>Sales Management</b>.</span><span style="font-size:14pt;line-height:115%;font-family:Verdana,sans-serif;color:rgb(255,80,80);background:yellow"></span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(99,36,35)">ü<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:Verdana,sans-serif;color:rgb(99,36,35)">Graduation</span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(99,36,35)">ü<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:Verdana,sans-serif;color:rgb(99,36,35)">Strong Analytical & Decision making skills.</span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(99,36,35)">ü<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:Verdana,sans-serif;color:rgb(99,36,35)">Leading and problem solving skills.</span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(99,36,35)">ü<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:Verdana,sans-serif;color:rgb(99,36,35)">English proficiency & computer acknowledgement</span><span style="font-size:14pt;line-height:115%;font-family:Verdana,sans-serif;color:rgb(99,36,35)"></span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(99,36,35)">ü<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:Verdana,sans-serif;color:rgb(99,36,35)">Effective communicative skills</span><a name="_GoBack"></a><span style="font-size:14pt;line-height:115%;font-family:Verdana,sans-serif;color:rgb(99,36,35)">.</span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 45.4pt"><span style="font-size:14pt;font-family:Arial,sans-serif"> </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt"><u><span style="font-size:14pt;font-family:"Copperplate Gothic Bold",sans-serif;color:rgb(148,54,52)"> Salary:</span></u><b><span style="font-size:14pt;font-family:"Arial Rounded MT Bold",sans-serif;color:rgb(148,54,52)"> </span></b><b><span style="font-size:14pt;font-family:Algerian;color:rgb(99,36,35)">USD $ 8oo </span></b><span style="font-size:14pt;font-family:Verdana,sans-serif;color:rgb(99,36,35)">per month</span><b><span style="font-size:14pt;font-family:Tahoma,sans-serif;color:rgb(29,27,17)"></span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-indent:36pt"><span style="font-size:14pt"> </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt"><u><span style="font-size:14pt;font-family:"Copperplate Gothic Bold",sans-serif;color:rgb(148,54,52)"> Duties:</span></u></p> <p class="" style="margin:12pt 0cm 0.0001pt 18pt;text-align:justify"><span style="font-size:14pt;line-height:115%;font-family:Wingdings;color:rgb(99,36,35)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:Verdana,sans-serif;color:rgb(99,36,35)">To build relationships with new clients and enhance existing relationships.</span></p> <p class="" style="margin:12pt 0cm 0.0001pt 18pt;text-align:justify"><span style="font-size:14pt;line-height:115%;font-family:Wingdings;color:rgb(99,36,35)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:Verdana,sans-serif;color:rgb(99,36,35)">To setup meetings with client's and company's Managers.</span></p> <p class="" style="margin:12pt 0cm 0.0001pt 18pt;text-align:justify"><span style="font-size:14pt;line-height:115%;font-family:Wingdings;color:rgb(99,36,35)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:Verdana,sans-serif;color:rgb(99,36,35)">To assess local market conditions; identify current and prospective sales opportunities.</span></p> <p class="" style="margin:12pt 0cm 0.0001pt 18pt;text-align:justify"><span style="font-size:14pt;line-height:115%;font-family:Wingdings;color:rgb(99,36,35)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:Verdana,sans-serif;color:rgb(99,36,35)">To reach budgets in time with set targets and available resources.</span></p> <p class="" style="margin:12pt 0cm 0.0001pt 18pt;text-align:justify"><span style="font-size:14pt;line-height:115%;font-family:Wingdings;color:rgb(99,36,35)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:Verdana,sans-serif;color:rgb(99,36,35)">To plan, approach & work with team to develop proposals that speaks to the client's needs, concerns and objectives.</span></p> <p class="" style="margin:12pt 0cm 0.0001pt 18pt;text-align:justify"><span style="font-size:14pt;line-height:115%;font-family:Wingdings;color:rgb(99,36,35)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:Verdana,sans-serif;color:rgb(99,36,35)">To develop forecast sales targets and ensure they are met.</span></p> <p class="" style="margin:12pt 0cm 0.0001pt 18pt;text-align:justify"><span style="font-size:14pt;line-height:115%;font-family:Wingdings;color:rgb(99,36,35)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:Verdana,sans-serif;color:rgb(99,36,35)">To drive sales team and distribution every day and submit weekly progress reports with accurate data.</span></p> <p class="" style="margin:12pt 0cm 0.0001pt 18pt;text-align:justify"><span style="font-size:14pt;line-height:115%;font-family:Wingdings;color:rgb(99,36,35)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:Verdana,sans-serif;color:rgb(99,36,35)">To understand the company's goal and purpose in order to enhance the company's performance.</span></p> <p class="MsoNormal" align="center" style="margin-bottom:0.0001pt;text-align:center"><b><span style="font-size:14pt;font-family:"Arial Rounded MT Bold",sans-serif;color:rgb(102,102,153)"> </span></b></p> <p class="MsoNormal" align="center" style="margin-bottom:0.0001pt;text-align:center"><b><span style="font-size:12pt;font-family:"Century Gothic",sans-serif;color:rgb(148,54,52)">Kindly Send Your CV if you're eligible for post:</span></b><b><u><span style="font-size:14pt;font-family:"Arial Rounded MT Bold",sans-serif;color:rgb(51,51,255)"> </span></u></b><a href="mailto:vacancy@aerizogroup.com" target="_blank"><b><span style="font-size:14pt;font-family:"Comic Sans MS";color:rgb(0,0,153)">vacancy@aerizogroup.com</span></b></a><span style="font-size:14pt;font-family:"Times New Roman",serif;color:rgb(51,51,255)"></span></p> <p class="MsoNormal" align="center" style="margin-bottom:0.0001pt;text-align:center"><b><span style="font-size:14pt;font-family:"Comic Sans MS";color:rgb(0,32,96)"> </span></b><b><u><span style="font-size:14pt;font-family:"Comic Sans MS";color:red">Consultancy charges apply once candidate has been selected*</span></u></b><span style="font-size:14pt;font-family:"Times New Roman",serif"></span></p> <p class="MsoNormal" align="center" style="margin-bottom:0.0001pt;text-align:center"> <a href="http://1.bp.blogspot.com/-k-O9l4lWn44/V4PgNGZrMfI/AAAAAAAABQM/DDgftCEMlson7V6XpfZeMyP5EOm5RF1CgCK4B/s1600/image-703440.png"><img src="http://1.bp.blogspot.com/-k-O9l4lWn44/V4PgNGZrMfI/AAAAAAAABQM/DDgftCEMlson7V6XpfZeMyP5EOm5RF1CgCK4B/s320/image-703440.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6306130418910048754" /></a></p> <p class="MsoNormal" align="center" style="margin-bottom:0.0001pt;text-align:center"><b><u><span style="font-size:14pt;font-family:"Comic Sans MS";color:red"> </span></u></b></p> <p class="MsoNormal" align="center" style="margin-bottom:0.0001pt;text-align:center"><a href="http://www.aerizo/" target="_blank"><b><span style="font-size:14pt;font-family:"Lao UI",sans-serif;color:red">http://www.aerizo</span></b></a><a href="http://group.com/" target="_blank"><b><span style="font-size:14pt;font-family:"Lao UI",sans-serif;color:blue">group.com/</span></b></a></p></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-82349020795978961182016-07-11T10:34:00.001-07:002016-07-11T10:34:57.499-07:00Required Junior Accountant for Tanzania - Africa<div dir="ltr"><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:16pt;font-family:"Segoe UI Symbol",sans-serif;color:rgb(23,54,93)">A wholesale distribution network of FMCG & Cosmetics products requires a <b>Junior Accountant</b> at Tanzania (Africa).</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt"><span style="font-size:14pt;font-family:Arial,sans-serif;color:red"> </span><span style="font-size:14pt;font-family:Arial,sans-serif"></span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt"><u><span style="font-size:14pt;font-family:"Copperplate Gothic Bold",sans-serif;color:rgb(79,98,40)">Skills Required:</span></u></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(255,80,80);background:yellow">ü<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:"Segoe UI Symbol",sans-serif;color:rgb(255,80,80);background:yellow">Min 2-3 Years' experience in <b>Accounting</b>.</span><span style="font-size:14pt;line-height:115%;font-family:"Segoe UI Symbol",sans-serif;color:rgb(255,80,80);background:yellow"></span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(36,64,97)">ü<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:"Segoe UI Symbol",sans-serif;color:rgb(36,64,97)">Tally accounting acknowledgement.</span><span style="font-size:14pt;line-height:115%;font-family:"Segoe UI Symbol",sans-serif;color:rgb(36,64,97)"></span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(36,64,97)">ü<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:"Segoe UI Symbol",sans-serif;color:rgb(36,64,97)">Computer Literate & </span><span style="font-size:14pt;line-height:115%;font-family:"Segoe UI Symbol",sans-serif;color:rgb(36,64,97)">Analytical skills.</span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(36,64,97)">ü<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:"Segoe UI Symbol",sans-serif;color:rgb(36,64,97)">English proficiency & Effective communicative skills.</span><span style="font-size:14pt;line-height:115%;font-family:"Segoe UI Symbol",sans-serif;color:rgb(36,64,97)"></span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 45.4pt"><a name="_GoBack"></a><span style="font-size:14pt;font-family:Arial,sans-serif"> </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt"><u><span style="font-size:14pt;font-family:"Copperplate Gothic Bold",sans-serif;color:rgb(79,98,40)"> Salary:</span></u><b><span style="font-size:14pt;font-family:"Arial Rounded MT Bold",sans-serif;color:rgb(148,54,52)"> </span></b><b><span style="font-size:14pt;font-family:Algerian;color:rgb(54,95,145)">USD $ 5oo </span></b><span style="font-size:14pt;font-family:"Segoe UI Symbol",sans-serif;color:rgb(54,95,145)">per month</span><b><span style="font-size:14pt;font-family:"Segoe UI Symbol",sans-serif;color:rgb(29,27,17)"></span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-indent:36pt"><span style="font-size:14pt"> </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt"><u><span style="font-size:14pt;font-family:"Copperplate Gothic Bold",sans-serif;color:rgb(148,54,52)"> </span></u><u><span style="font-size:14pt;font-family:"Copperplate Gothic Bold",sans-serif;color:rgb(79,98,40)">Duties:</span></u><u><span style="font-size:14pt;font-family:"Copperplate Gothic Bold",sans-serif;color:rgb(148,54,52)"></span></u></p> <p class="" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(36,64,97)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:"Segoe UI Symbol",sans-serif;color:rgb(36,64,97)">To maintain general ledgers and manage bank reconciliations.</span></p> <p class="" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(36,64,97)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:"Segoe UI Symbol",sans-serif;color:rgb(36,64,97)">To handle petty cash & verify the expenses.</span></p> <p class="" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(36,64,97)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:"Segoe UI Symbol",sans-serif;color:rgb(36,64,97)">To prepare Vat Return & Other statutory reports.</span></p> <p class="" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(36,64,97)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:"Segoe UI Symbol",sans-serif;color:rgb(36,64,97)">Invoice processing and Stock Reconciliations.</span></p> <p class="" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(36,64,97)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:"Segoe UI Symbol",sans-serif;color:rgb(36,64,97)">Tracking of goods in transit and take follow-ups.</span></p> <p class="" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(36,64,97)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:"Segoe UI Symbol",sans-serif;color:rgb(36,64,97)">Coordinating with transporters, branches & suppliers.</span></p> <p class="" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(36,64,97)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman""> </span></span><span style="font-size:14pt;line-height:115%;font-family:"Segoe UI Symbol",sans-serif;color:rgb(36,64,97)">To post entries in Tally & all other duties related to accounting.</span></p> <p class="MsoNormal" align="center" style="margin-bottom:0.0001pt;text-align:center"><b><span style="font-size:14pt;font-family:"Arial Rounded MT Bold",sans-serif;color:rgb(102,102,153)"> </span></b></p> <p class="MsoNormal" align="center" style="margin-bottom:0.0001pt;text-align:center"><b><span style="font-size:14pt;font-family:"Century Gothic",sans-serif;color:rgb(79,98,40)">Kindly Send Your CV if you're eligible for post:</span></b><b><u><span style="font-size:14pt;font-family:"Arial Rounded MT Bold",sans-serif;color:rgb(79,98,40)"> </span></u></b><a href="mailto:vacancy@aerizogroup.com" target="_blank"><b><span style="font-size:14pt;font-family:"Comic Sans MS";color:rgb(0,0,153)">vacancy@aerizogroup.com</span></b></a><span style="font-size:14pt;font-family:"Times New Roman",serif;color:rgb(51,51,255)"></span></p> <p class="MsoNormal" align="center" style="margin-bottom:0.0001pt;text-align:center"><b><span style="font-size:14pt;font-family:"Comic Sans MS";color:rgb(0,32,96)"> </span></b><b><u><span style="font-size:14pt;font-family:"Comic Sans MS";color:red">Consultancy charges apply once candidate has been selected*</span></u></b><span style="font-size:14pt;font-family:"Times New Roman",serif"></span></p> <p class="MsoNormal" align="center" style="margin-bottom:0.0001pt;text-align:center"> <a href="http://3.bp.blogspot.com/-kF2t2pjteco/V4PYwYfQTpI/AAAAAAAABPg/rLpyuijsPpkicKMca8GZHasqvlzkaVWPwCK4B/s1600/image-797500.png"><img src="http://3.bp.blogspot.com/-kF2t2pjteco/V4PYwYfQTpI/AAAAAAAABPg/rLpyuijsPpkicKMca8GZHasqvlzkaVWPwCK4B/s320/image-797500.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6306122228967689874" /></a></p> <p class="MsoNormal" align="center" style="margin-bottom:0.0001pt;text-align:center"><b><u><span style="font-size:14pt;font-family:"Comic Sans MS";color:red"> </span></u></b></p> <p class="MsoNormal" align="center" style="margin-bottom:0.0001pt;text-align:center"><a href="http://www.aerizo/" target="_blank"><b><span style="font-size:14pt;font-family:"Lao UI",sans-serif;color:red">http://www.aerizo</span></b></a><a href="http://group.com/" target="_blank"><b><span style="font-size:14pt;font-family:"Lao UI",sans-serif;color:blue">group.com/</span></b></a></p></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-57158138869522010612016-07-05T20:24:00.001-07:002016-07-05T20:24:44.197-07:00What It Takes to Stand Out in a Crowded Market<div dir="ltr"><a href="http://4.bp.blogspot.com/-fBcnR84R2y0/V3x5_C5Fc2I/AAAAAAAABPA/L_kP7tjVJAsqm70RhdTMtkiO3F0MmpZFQCK4B/s1600/image-784198.png"><img src="http://4.bp.blogspot.com/-fBcnR84R2y0/V3x5_C5Fc2I/AAAAAAAABPA/L_kP7tjVJAsqm70RhdTMtkiO3F0MmpZFQCK4B/s320/image-784198.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6304047702426874722" /></a><br><div><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">One of the biggest problems with launching anything in this day and age is that you're drowning in competition. The statistics for success aren't positive. One study says that in the mobile app development market, less than 0.1% of apps will ever see financial success.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">Those numbers are shocking and you wouldn't be surprised to find people pulling out of the mobile app market in droves, but the app market remains as popular as ever. So how can you avoid spending hundreds of thousands of dollars and months of your time to find out whether your product will achieve financial success?</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">What is a Minimum Viable Product?</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">A Minimum Viable Product (MVP) is essentially a proof of concept: it's the smallest iteration of a product you need before you can show it to customers, investors, or any other stakeholders. It's a functional version of your product, but without any scaling or the bells and whistles of a full version. For investors, it demonstrates the capabilities of the app without exposing anyone to the risk of scaling without a secure investment.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">The main benefit of an MVP is that you do not have to spend the full amount to get something you can actually use. It offers the core functionality of the app at a fraction of the price. Every app developer should be thinking about building an MVP as their first and foremost goal.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">The Blindness of Traditional Development</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">Traditional development is about taking an idea and trying it out. Only when you have a finished product that you can take to market do you start looking for outside investment. And when you begin looking for outside investment, there are no guarantees of success. </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">As you can understand, most people do not have the time or the money to deal with experiments like this. </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">Is the Mobile App Market Too Crowded?</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">Some would say that you should not waste your time trying to build an app because there are already too many people trying to do the same thing. On the other hand, if you produce one of the most popular apps you can potentially earn millions from it. It may even lead to you getting acquired by a major company, which could make you a multimillionaire.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">It is far from a waste of time if you have a great idea, but there are lots of barriers to entry simply because the mobile app market is so expensive to get into. All your hard work could be for nothing if nobody downloads your app.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">A Worrying Trend for Developers</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">One worrying trend for potential developers is that the majority of apps are free, and even then there are no guarantees of success. To an extent, this makes sense because customers have been trained to expect things for free these days. However, app makers need to think of some alternative ways to monetize. This is an extremely competitive and experimental part of the industry.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">Try New Ideas</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">Even the most successful developers had to try out lots of ideas before they came across something that worked for them. </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify;text-indent:36pt"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">The mobile app development market is a difficult one to crack. The challenge is in monetization, making that money consistently, and ensuring that the product will succeed in the marketplace before sinking hundreds of thousands into development. That challenge can be overcome through securing outside funding.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">Once you secure outside funding the sky really is the limit – but investors want to see a working, market-validated product before they open their check books. </span></p></div></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-80418958985394437192016-06-29T10:08:00.001-07:002016-06-29T10:08:32.372-07:00Online Reputation Management<div dir="ltr"><a href="http://4.bp.blogspot.com/-3TeKvGzXt9E/V3QAkOvBKpI/AAAAAAAABOA/sGJ1FNp0rNY0wtLpwimG3OBXjc3UUYg_ACK4B/s1600/image-712374.png"><img src="http://4.bp.blogspot.com/-3TeKvGzXt9E/V3QAkOvBKpI/AAAAAAAABOA/sGJ1FNp0rNY0wtLpwimG3OBXjc3UUYg_ACK4B/s320/image-712374.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6301662401028762258" /></a><br><div><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">Companies spend massive amounts of time and resources perfecting their brand and the companies that include mobile in the equation are typically leaders in their industry. What do these two companies have in common? <i>Their investment in mobile brand reputation management.</i></span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">To understand how mobile impacts brand image, consumers were surveyed to learn the role mobile plays in consumers' perceptions of brands as a whole. The findings are revealed in the report, How to Manage Your Brand's Reputation on Mobile, which provides insights into how mobile can boost your brand image in the eyes of consumers.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">Here's a quick preview of what you'll learn:</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">Mobile Apps: An Extension of Your Brand</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">Mobile apps—and content in the app stores—are an extension of your brand, but all too often, they get left out of the marketing brand strategy discussion. Content in the app stores can have a negative impact on your brand if it's not being monitored and kept. Sharing thoughts on a brand is not the intended purpose of app store reviews, but still have an effect on potential customers. Ratings and reviews are a massive driver not only of app downloads, but connecting potential customers with a brand. If people are considering your brand and looking at the app store to decide, they'll be influenced either in a positive way or see it as a barrier to entry.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">A Name Brand Won't Save You</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(29,27,17)">Many companies fall prey to the misconception that relying on their brand name is a justifiable strategy. Ratings and reviews have heavy implications no matter how widely recognized your brand name is. Not only do they impact consumer perception of your brand as a whole, they determine the likelihood that someone will download your app. People are 8x more likely to download a highly rated app of an unknown brand than a poorly rated app of a known brand.</span></p></div></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-83680758114280108662016-06-26T23:34:00.001-07:002016-06-26T23:34:42.675-07:00Tips for Selecting a Mobile App Development Company<div dir="ltr"><a href="http://3.bp.blogspot.com/-aRHaEaaG74g/V3DJAsWWmSI/AAAAAAAABNg/Bgg7XqetEvgQaGT0cYAXeeIOh27jQgsEwCK4B/s1600/image-782676.png"><img src="http://3.bp.blogspot.com/-aRHaEaaG74g/V3DJAsWWmSI/AAAAAAAABNg/Bgg7XqetEvgQaGT0cYAXeeIOh27jQgsEwCK4B/s320/image-782676.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6300756892433422626" /></a><br><div><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">It is very easy to find a third party mobile application development company, but finding the right one to work with can be immensely tricky. It is definitely not an easy decision to decide who to partner with for your designing and developing your mobile app. Which company should you choose? How can you evaluate your potential partners? What is necessary for you? What process is used? These are all important considerations. Choosing the wrong partner can lead to bad and bug-loaded code, months of delay and an app that offers a poorly designed experience, which means that tens or hundreds of thousands of dollars end up being wasted.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">The best way to prevent this from happening is to choose the right mobile application development company. How can you do that? These 4 tips will help you:</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><i><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Tip 1:</span></i><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)"> <b>Timeliness:</b> This one is pretty easy; the mobile app development company should be able to meet deadlines. Not delivering on time is probably the hardest thing for you in terms of a wasted opportunity and cost. You need to ensure that the company that's asking for hundreds of thousands of dollars of your money is able to make good on its promises.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><i><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Tip 2:</span></i><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)"> <b>Client References:</b> The portfolio of the mobile app development company is the first thing you will look at. You should check the brands they have worked with, the problems they have solved, the work they have done as this gives you a good idea of their expertise. At this stage, getting client references is essential. You need to verify everything that the agency is pitching at you and the only way to do that is to get references of clients they have serviced and contact them for getting their opinion.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><i><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Tip 3:</span></i><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)"> <b>Cost:</b> The next thing you need to know is who will be working on your app. There are plenty of mobile application development companies that outsource their work to workers overseas. While this is definitely going to cost you less, you should also bear in mind that you may end up with a cheap finished product as there may be compromises in quality for justifying the lower cost. Therefore, you should always double check to see who will be doing the work rather than letting your decision be made solely in terms of cost.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><i><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">Tip 4:</span></i><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)"> <b>Experience:</b> Experience is also an important factor to consider when selecting a mobile application development company. Newbies may not be able to provide you the fully customized app you are looking for as opposed to those who have developed apps before. Decide the platform for which you need an app and check the company's experience for that one. Experienced companies will be aware of the ins and outs of app development and will have perfected their development process as compared to novices who have just begun their work.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(15,36,62)">These tips will help you in making the right decision when selecting a mobile application development company and save your time, money and resources.</span></p></div></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-54424024630755355432016-06-22T10:15:00.001-07:002016-06-22T10:15:51.807-07:00Using apps for Remote client Interactions<div dir="ltr"><a href="http://3.bp.blogspot.com/-CzVjDuOtJew/V2rHyHaa9cI/AAAAAAAABNM/cgolNFgkEJ0TDyabthpyVGS1AKUTU8L4ACK4B/s1600/image-751808.png"><img src="http://3.bp.blogspot.com/-CzVjDuOtJew/V2rHyHaa9cI/AAAAAAAABNM/cgolNFgkEJ0TDyabthpyVGS1AKUTU8L4ACK4B/s320/image-751808.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6299066692628313538" /></a><br><div><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(33,88,104)">We live in an age where communication takes place primarily on digital platforms. Between the newest social media apps to old school desktop computers, you're probably more likely to send an e-mail than attend an in-person meeting in today's culture. That also extends to business, which is why you have to take into account how this type of popular communication can help your company improve interaction with clients. Although doing things differently may be intimidating at first, it's essential to get on board with current trends in the realm of business communication.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(33,88,104)">1. Creating Dynamic Conversations</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(33,88,104)">It's time to re-evaluate how you conduct conversations. Traditional meetings usually adopt a consistent format that's used for years, and although there are always revisions to be made, video conferences are far more flexible in terms of how you decide to structure a meeting. </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(33,88,104)">2. New Client Acquisition</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(33,88,104)">Widen your scope and set up a video conference with someone you're trying to connect with for a business venture or for their expertise. Business 2 Community points out that consistent people are the ones who find success, since you need to keep persisting on a daily basis to reach out and make connections. Video conferencing is only one of the latest communication tools at your fingertips, in addition to other modes of more standard communication, like e-mail or social media accounts. Requesting a video conference meeting to pitch an idea or ask for assistance also makes you stand out, which is another essential quality of business professional who reaches their goals. Here are some tips about how to network with your desired contacts using video conferencing:</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(33,88,104)">• Send an e-mail and follow up with a business proposal via video conference</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(33,88,104)">• Make your face known before inviting your colleague on camera by allowing social media pictures to be public and putting a person behind the Internet profile</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(33,88,104)">• Be prepared once you win the attention you're seeking to back it up with samples of your work and track record</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(33,88,104)">• Double check that your video conferencing system is widely compatible with other systems and devices</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(33,88,104)">These are just a few ideas of how you can effectively acquire a new client with diligence and good old fashioned face to face communication.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(33,88,104)">3. Connecting Your People with Clients</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><font color="#215868" face="Century Gothic, sans-serif"><span style="font-size:12pt;line-height:115%">Communication problems happen, and it's often attributable to information being </span><span style="font-size:16px;line-height:18.4px">unclear</span><span style="font-size:12pt;line-height:115%"> relayed in the first place. This can also stem from the fact that sometimes, two groups of people can have problems stating what they mean. When you run into a snag with an unequal exchange of information on both sides of the table, whether with colleagues or your clients, Business 2 Community suggests establishing smaller goals and individual expectations. For example, instead of fielding a client request as a team, assign an individual to handle it and really get to the heart of what's being asked. This also solves problems when information becomes vague because it was never conveyed clearly or understood in the first place.</span></font></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(33,88,104)">The difference between failing to effectively use information to give a client what they want, versus exceeding their expectations, is to win or lose them in the long run. You always want to make your clients feel valued, and the number one way to achieve that result is to actively listen. When you're working with a team, though, this also hinges on the expectation that everyone present listening as carefully as you. Video conferencing makes it easier for everyone to be on the same page, since you're also all in the same digital conference room. You can skip misunderstandings that happen with e-mails or delayed communication. This is the secret of how to excel at client interaction and stand out from your competitors.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(33,88,104)">4. Keep Your Head in the Cloud</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(33,88,104)">Whether you're using a mobile device to connect to a video conference or a laptop computer, due to the fact that most data is processed from the cloud these days, there's no need to deal with hefty data processing. Using this type of video conferencing assures that you'll not only be able to maintain a reliable connection to interact with clients, but you'll also be able to enjoy perks like high definition video and collaborative tools.</span></p> <span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(33,88,104)">Whether you're nervous about today's most cutting-edge video conferencing technology or eager to hop on board, the fact remains that it's one of the most effective and smoothest ways to interact with clients. Removing the mystery from who you are as a company and what kind of services you offer is a sure-fire way to guarantee future business.</span><br></div></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-22576986945122569432016-06-10T03:43:00.001-07:002016-06-10T03:43:22.810-07:00Designing Mobile Apps, Where to Start?<div dir="ltr"><a href="http://4.bp.blogspot.com/-Q8hE1_A3wgA/V1qZy1UYzqI/AAAAAAAABMM/ZDpk-ECz2J0_zj215fBhqCazfYGppnJygCK4B/s1600/image-702811.png"><img src="http://4.bp.blogspot.com/-Q8hE1_A3wgA/V1qZy1UYzqI/AAAAAAAABMM/ZDpk-ECz2J0_zj215fBhqCazfYGppnJygCK4B/s320/image-702811.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6294512527788789410" /></a><br><div><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">Every year mobile consumers are more and more demanding. The possibilities of mobile devices are constantly growing: for example, 3G was replaced by 4G that provides higher connection speeds and lower energy consumption.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">The use of applications without interrupting daily affairs became a commonplace. According to the statistics, an average user spends 2.5 hours per day viewing his mobile gadgets, and about 75% of this time he spends in mobile applications. At the same time, a new generation of devices with large screen sizes and resolutions is a challenge for developers.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">A company which has no high-quality mobile application will likely to lose the competition. Thus, as a business owner, you have to keep the attention of the consumer for as long as possible and lead him to purchase or order.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">Design Contest professionals have recently discussed the problem of mobile apps design. We found that to design the best mobile application, you need to watch out for future trends and, of course, take into account the general rules and the needs of the particular audience: that is, the design of a mobile app. for students is likely to be completely different from apps. made for housewives. Read more details and tips below.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">#1 Focus on UX</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">8 out of 10 users have a Smartphone; 1 out of 10 has a wearable device. Mobile devices will push the desktop ones out of the game in the next few years. UX is very important for all businesses, marketers and designers to highlight their products on the market.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">There is also a tendency to create narrowly-focused applications instead of ones with frequent but minor updates. Simple navigation and advertising in applications are trends for the nearest future. Analytical data will play an important role as well since intuitiveness is a powerful advantage for any application.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">Security remains one of the most difficult aspects for mobile designers and developers. That is why you have to pay a lot of attention to authorization algorithm in order to prevent damage from intruders.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">#2 Blurred Backgrounds</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">It was one of the main web design trends in 2015, and it has some changes to grow in mobile applications. Such background allows designers to abandon complex lurid designs and highlight the call to action button that generates conversions for your business. The blurred background is perfectly suited to visually highlight the text and beautify the overall picture. Soft and unobtrusive shades are the best.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">#3 the Simpler – the Better</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">Users adore websites with easy navigation. Visually pleasing mobile applications with clear fonts and intuitive interface are very popular among users as well. Pull-down menus are much more convenient than bright or flashy elements.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">Your task is to make sure users can easily find the content, information or service they are looking for. Simple navigation provides smooth, trouble-free, relaxing, and user-friendly experience. Menus and navigation should have a professional appearance, being as simple and understandable as possible.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">#4 Innovative Scrolling</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">Given the increase in the frequency of use of bright colors, large images, and large bright fonts, you may stand out in another way, namely by using a convenient scrolling. Users get annoyed when they have to spend too much time on clicks; convenient scroll simplifies navigation and increases the visual appeal of your mobile app.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">#5 Large and Bold Fonts</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">First mobile applications consisted primarily of text due to the slow connection speed. Many things got changed, but not the trend of large and not overloaded texts that are very convenient for perception: a user can gather the necessary information at a glance.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">Although thin fonts look impressive on high-resolution screens, large, bold and colourful fonts can make your application memorable and unique. A well-thought set of fonts can bring to life even the most mediocre application. Also, designers actively use monochrome background combined with white font and contrasting elements.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">#6 Simple Color Gamuts</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">Modern users prefer a mixture of gentle and simple colors. However, it makes sense to use the colors of your brand to convey its value. Red, neon and bright green popular a few years ago are now out of date – now designers choose soft color schemes and calm warm colors.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">#7 User Interface Based on Context</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">An application depending on the context is able to determine the location of the user, his activity, and time and how these factors may affect the user's actions. For example, such applications can identify nearest shops, gas stations, etc.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">#8 3D Design and Design for Large Screens</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">In previous years, major brands such as Apple and Microsoft used flat design. However, 3D is not dead – it may come back and become even stronger than before. It gives feelings of life and energy.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">Smart phones are becoming bigger and bigger, and there's even a new type of gadget – phablets – a hybrid of a smart phone and a tablet. As a designer of the mobile app, you have to account the way users hold their devices: 10% of users are left-handed, so interactive elements should be available from any side of the screen. Besides, it is necessary to choose the optimum size of these elements.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">#9 Social Buttons</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">50% of consumers follow the recommendations given in social networks. Your application must be integrated social networks to allow the user to log in by using his favorite platform.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">#10 Don't Reinvent the Wheel</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">Instagram is in its heyday at the moment. This application has broken several records of popularity, so that many other applications started to copy it features. I don't call you for blind copying but learning from the best is worth it.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">#11 Swipe Navigation</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">Smart phones are evolving, representing both new opportunities and new challenges for developers. For example, users of mobile devices can "pull" the screen to zoom the content and use "swipe" to navigate. Such control is more natural and comfortable for the fingers than push. Perhaps the most striking example of this type of interaction is Tinder in which users swipe to the right to if they like the profile, and to the left – if they do not.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">#12 Considering Wearable Devices</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">As said, mobile devices become bigger and bigger, and some of them no longer fit the pocket. This fact encouraged companies to create portable always-at-hand devices with small screens. Apple Watch is the greatest confirmation of the trend. In this case, color, contrast, and typography are particularly important and should adapt to the user's current location and requirements.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">#13 Multilayered Layouts</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><font color="#632423" face="Century Gothic, sans-serif"><span style="font-size:16px;line-height:18.4px">Multi layer</span></font><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)"> layouts combine flat design, geometric forms, and laws of the physical world. The design simulates the way objects move and interact in reality by means of light and shade. Objects moved by the user on the screen cast shadows and seem volumetric / moveable. As for Flat, it makes pictures even more stylish.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:"Century Gothic",sans-serif;color:rgb(99,36,35)">Well, hope the listed tips will make things a little bit easier for you. Feel free to share your experience in app design in comments.</span></p></div></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-38879734875043833622016-06-06T04:01:00.001-07:002016-06-06T04:01:41.726-07:00What IT needs to know about mobile app development tools<div dir="ltr"><a href="http://4.bp.blogspot.com/-wuyWtjf35zA/V1VYFmJusqI/AAAAAAAABLM/yZ40n0XM0osA-tJEwuNMxj1U-v5pR6EugCK4B/s1600/image-701727.png"><img src="http://4.bp.blogspot.com/-wuyWtjf35zA/V1VYFmJusqI/AAAAAAAABLM/yZ40n0XM0osA-tJEwuNMxj1U-v5pR6EugCK4B/s320/image-701727.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6293032907484082850" /></a><br><div><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">The mobile application development market is flooded with tools, so picking the right one is daunting.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">From plug-ins for integrated development environments to cloud-based platforms that handle every phase of the application lifecycle there are a number of considerations to take into account before companies make a decision.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Explore eight such considerations to keep in mind when evaluating mobile application development tools. The importance of each consideration varies based on company size, existing tool set, budget, in-house talent and more.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Usability</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">The mobile app development tool's interface should be intuitive, easy-to-use and work the way developers expect it to. If collaboration is a factor, for example, the tool should enhance it or, at the very least, not encumber it.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">How the tool actually functions should be at the forefront of developer's minds when they evaluate a product. Developers should thoroughly test potential products before committing to them.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Costs</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Licensing development tools, building the necessary infrastructures, and developing and deploying applications can be expensive. By comparison, the low start-up fees offered by cloud-based services, such as codeless mobile application development platforms can seem enticing, especially when the services promise to do most of the work.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">When evaluating any mobile app development tools, make sure to consider total cost of ownership, not just immediate up-front expenses. Remember the long-term costs when evaluating mobile application development tools to understand their full effect. Services that cost less in the short term might actually cost more in the end, especially if the services don't integrate well with other systems or cannot handle all the functionality a company needs.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">The short-term gains might make open source tools attractive too, but if developers and administrators spend hours supporting and integrating them, the advantages quickly disappear.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Lifecycle management</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Remember the long-term costs when evaluating development tools to understand their full effect.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Once developers build an app their job is not done. They must test, host, deploy, maintain and analyze its usage throughout its lifecycle. They must also figure out how to handle and store data, secure the data and integrate it with other systems. In addition, they must consider all the device types they have to deploy the app on and the different delivery mechanisms and upgrade strategies on each device type.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">If developers plan to do the work in house, they must be sure their mobile app development tools work together to support the app's lifecycle. The same is true if companies rely on external services in conjunction with internal tools.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">If a company picks a full-platform service, it must be just as diligent. These platforms, usually cloud-based services, often promise a comprehensive suite of tools to take care of all the pain points. Not all services are created equal, so developers must determine exactly what they need and whether the service can deliver it, taking into account extensibility and integration with other systems.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Security</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Mobile application development tools should allow Admins to use a device's built-in security controls.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Governance and audibility are also important, regardless of what tools developers use. For example, if developers choose a cloud service, they must be certain it complies with any government restrictions or regulations that apply to their data. A service might make development easier, particularly across multiple platforms, but that doesn't necessarily ensure the highest level of security.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Integration</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Developers should look at how well the mobile app development tool integrates with the systems and services that touch the application throughout its lifecycle. Not only should the tool itself provide seamless integration with other systems, but it should also let them build an application with the necessary integration.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">For example, developers might need to build apps that support mobile application management (MAM). If they're considering a MADP, they should ensure it is possible to build MAM into their apps.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">The concept of integration also extends to such issues as whether the tools let admins build apps that integrate with existing back-end systems or whether the tools themselves can integrate with their continuous-delivery infrastructure and other key systems.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Expertise</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Some services promise a codeless experience, while others drill in the "write once, run anywhere" mantra, which might simplify the overall process, but still requires developers. On the other hand, a cross-platform service might rely heavily on JavaScript and HTML, as opposed to languages such as Java or C#, making it easier to use in-house development resources.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Developers must look at what skills they'll need as well as what expertise the product or service offers as part of the package.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">They also want to consider how quickly they need to get their apps out the door. Some services provide templates or code samples, and make reusing code possible. Other services offer the ability to customize specific components, if they have the expertise.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Applications</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Each type of app has advantages and disadvantages. Native apps generally offer the best performance and user experience, but they usually cost the most and take the longest to build, especially across multiple platforms. Web apps are quick and easy to deploy, but usually are not as robust as native apps. Hybrid apps fall somewhere in between.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Some organizations must implement different types of apps. For example, a simple HTML5 app might suit internal users, but customers need native apps.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Developers must know what they're going to build before they choose the tools to build it. For instance, if they decide to go with a MADP service and build hybrid or HTML5 apps, then they'll want to ensure they can deliver an interface their users like.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Delivery</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Developers should account for availability, scalability and performance. They also must know how to perform maintenance and implement upgrades, which require resources and affect availability.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">When developers build apps in-house, they control everything. With third-party services, particularly complete platforms, companies often purchase the entire package. The service might build in mechanisms for adjusting scalability and performance, but overall developers have little control beyond the basic adjustments.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Before committing to any service, developers should fully understand the service-level agreement and what the vendor can actually deliver.</span></p></div></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-91866598425513571612016-05-26T21:57:00.001-07:002016-05-26T21:57:46.039-07:00Implementing a Mobile Working Strategy for Your Organization<div dir="ltr"><a href="http://2.bp.blogspot.com/-KbUC_fBjvTQ/V0fTyts2X7I/AAAAAAAABJ8/4euhWbemEH4t0SYKN_R70TXd_WJwWn_nACK4B/s1600/image-766040.png"><img src="http://2.bp.blogspot.com/-KbUC_fBjvTQ/V0fTyts2X7I/AAAAAAAABJ8/4euhWbemEH4t0SYKN_R70TXd_WJwWn_nACK4B/s320/image-766040.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6289228272860815282" /></a><br><div><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(15,36,62)">Having an enterprise mobile strategy – once optional – is now business critical. Companies are building mobile applications with three main objectives:</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><i><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(15,36,62)">Enable employee productivity</span></i></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(15,36,62)">When employees can access important sales, customers, products, or operations data via mobile business applications, they spend more time working and making decisions on the go, and less time catching up in the office.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><i><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(15,36,62)">Improve customer experience</span></i></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(15,36,62)">Mobile customer applications increase brand preference by enabling customers to shop, compare, buy, and access services at any time.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><i><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(15,36,62)">Increase partner collaboration</span></i></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(15,36,62)">Mobile applications offer instantaneous communication, making it easy for all stakeholders in the supply chain to stay looped into exactly how, where and when to turn their cog in the machine.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(15,36,62)">If a company needs to manage workflows across multiple applications, simply buying applications that support mobile will not be enough. Mobile IT strategies have to support different business groups, each asking for multiple applications. As each group changes strategies and systems, IT must also be able to update mobile applications, quickly and seamlessly. A line-of-business can't wait six months to a year for an application to be developed or updated if it is to remain competitive. Enterprises need to run fast on their first mobile initiative, and just as fast on the next hundred.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(15,36,62)">Success for a mobile IT strategy is very tightly tied to the speed at which mobile applications can be created and most importantly, updated. Companies find that their mobile apps become digital channels and quickly want to invest more in improving the capabilities they offer through mobile. Speedy mobile deployments come from fast front-end development and fast back-end access.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(15,36,62)">On the front-end, mobile developers and architects are focused on deploying functional mobile applications with easy-to-use interfaces for immersive and responsive experiences – as quickly as possible.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(15,36,62)">However, speed on the front end is the easy bit compared to what it costs to power the application. Front-end speed doesn't matter if an application's intended content is locked away in systems across the enterprise. Custom code and point-to-point integration not only slow application development, they cripple the ability to make changes to applications.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(15,36,62)">Exposing an enterprise's assets is risky business, and the greater the number of applications, users, and systems, the greater the risk of assets being compromised. Moreover, systems that aren't built to handle the volume of data requests that might be expected from mobile applications are prone to failure or downtime, which ultimately results in a bad user experience.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(15,36,62)">This creates a conflict between the mobile application developer's need to access data quickly, and the back-end developer's need to ensure access to enterprise data is well secured, governed, and managed.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(15,36,62)">The solution is API-led connectivity. In order to support front-end speed while having robust back-end governance, enterprises need to provide mobile developers with self- service access to data across the organisation. </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(15,36,62)">An early success came from the development of a mobile application to automate and digitise wholesale ordering and streamline operations with partners. The company was able to track external assets in the field, enabling them to know inventory stock situations and begin to address them on a timely basis. The next step for the company is to extend its mobile strategy to consumer facing applications. Full visibility and governance of all integrations makes it possible to do so quickly.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(15,36,62)">The API-led approach provides a layered model that unlocks back-end system data while providing security and control over the data being used. It enables developers to to build great mobile applications without having to understand back-end systems.</span></p></div></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-6460514450841023642016-05-26T00:56:00.001-07:002016-05-26T00:56:22.262-07:00PayPal is shutting down its Windows Phone, BlackBerry, and Amazon Apps<div dir="ltr"><a href="http://3.bp.blogspot.com/-28i5PpkoQ9g/V0asJsOkRBI/AAAAAAAABJc/iDw9dA5jcYgw2o_qlyxk7htWnXxIDlshwCK4B/s1600/image-782263.png"><img src="http://3.bp.blogspot.com/-28i5PpkoQ9g/V0asJsOkRBI/AAAAAAAABJc/iDw9dA5jcYgw2o_qlyxk7htWnXxIDlshwCK4B/s320/image-782263.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6288903212160533522" /></a><br><div><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">PayPal is thinning the number of mobile operating systems supported by the company's flagship app down to just two: Android and iOS. The PayPal mobile apps for Windows Phone, BlackBerry, and Amazon's Fire OS will be discontinued as of June 30th.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">It's fairly common to see these decisions for Windows Phone and BlackBerry, but a little less regular to see a company of PayPal's stature just up and abandon Amazon's fork of Android, which runs on Kindle Fire tablets and the failed Fire Phone. PayPal doesn't offer much of an explanation for the decision, but claims it'll lead to better apps for the remaining platforms. PayPal's VP of consumer product Joanna Lambert in an announcement on the company's blog said that it was a difficult decision to no longer support the PayPal app on these mobile platforms. But they believe it's the right thing to ensure we are investing our resources in creating the very best experiences for our customers.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">PayPal is quick to point out that despite being left without a native app, affected users will still have full access to PayPal's mobile website for account management and money transactions. There are other options, too; BlackBerry users can still send peer-to-peer payments with PayPal through BBM. And on the Windows side, Outlook.com users can enable the PayPal add-in to send payments right from the email app.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">"We remain committed to partnering with mobile device providers, and we apologize for any inconvenience this may cause our customers," Lambert said. PayPal claims that putting a sharper focus on just the two apps will allow the company to "innovate and make enhancements to PayPal's mobile experiences to give our customers the best possible ways to manage and move their money."</span></p></div></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-3225779592205577812016-05-24T00:16:00.001-07:002016-05-24T00:16:47.425-07:00The Future of Customer Engagement<div dir="ltr"><a href="http://1.bp.blogspot.com/-KBx8jCKJQPs/V0P_38NUxbI/AAAAAAAABH8/OBQfCX4m1XIShs7W5ZS-RtO92u6oibvQACK4B/s1600/image-707426.png"><img src="http://1.bp.blogspot.com/-KBx8jCKJQPs/V0P_38NUxbI/AAAAAAAABH8/OBQfCX4m1XIShs7W5ZS-RtO92u6oibvQACK4B/s320/image-707426.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6288150841259247026" /></a><br><div><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Marketers will understand customers better in the future. Data-driven marketers will be better equipped to draw from the wealth of information available through sources such as mobile, social, and the Internet of Things. But that won't make marketers' jobs any easier. Customers will have different and higher demands. They will expect their preferred brands to be available in every channel and to be transparent about service and price.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Marketers need to prepare for that future reality today. Mobile retailers stand at the vanguard of the connected customer evolution. The average consumer's life is increasingly lived online and there are almost hourly revolutions in technology. With more sophisticated mobile apps, cloud technology, big data and the Internet of Things, we are becoming more and more symbiotic.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><font face="Century Gothic, sans-serif"><span style="font-size:12pt;line-height:115%">To stay relevant, retailers need to evolve their mobile platforms and </span><span style="font-size:16px;line-height:18.4px">strategies</span><span style="font-size:12pt;line-height:115%"> how to foster 1-2-1 relationships with clients through these connected channels. They have to re-think and enhance their existing processes and be prepared to stay agile.</span></font></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">One of the most integral skills for a business is to master data management and analysis and ensure that the right processes are in place. Research shows that less than one percent of customer data is analysed by business. Companies ignore the data available on their connected consumer at their peril.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">User experience and speed is of the essence. Connected customers value their time – 55% of US online users say that they are very likely to abandon their purchase if they cannot find a quick answer to their question, with 77% saying that their time is one of the most important things a company can do to provide them with a good service. </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><font face="Century Gothic, sans-serif"><span style="font-size:12pt;line-height:115%">Communities rule for e-Commerce as well as customer delivery: By 2020, 30% of all purchases will be made through an online community. Marketing will take an important role within companies in building these communities and ensuring that purchasing is part of a customer engagement </span><span style="font-size:16px;line-height:18.4px">life cycle</span><span style="font-size:12pt;line-height:115%">.</span></font></p></div></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-4368662180805799392016-05-21T04:40:00.001-07:002016-05-21T04:40:32.898-07:00What is Mobile Deep Linking?<div dir="ltr"><a href="http://4.bp.blogspot.com/-PL1fQuF32sE/V0BJMdQkfuI/AAAAAAAABHY/1v_Hm2T0J8QSiFhGv_gA-S4an5lky2P5wCK4B/s1600/image-732900.png"><img src="http://4.bp.blogspot.com/-PL1fQuF32sE/V0BJMdQkfuI/AAAAAAAABHY/1v_Hm2T0J8QSiFhGv_gA-S4an5lky2P5wCK4B/s320/image-732900.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6287105558170599138" /></a><br><div><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">The mobile app ecosystem is still new – a fact that's easy to forget until you remember that there are things that we take for granted on desktop that just don't exist in apps.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">Deep linking is one of these things. Its spread and adoption is one of the factors involved in the app becoming more like the rest of the internet.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">Deep linking</span></b><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)"> is a link to a part of a site or app that is somewhere on the inside – if we think of the main page or launch screen as the front door, then this is a link to the living room. It's a simple concept and one that we are so accustomed to on the internet that we may not know what it's called.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">Most links you see are deep links, but that's usually on desktop. Web pages have the advantage of all being written in the same language – HTML. That means that links everywhere have the same format and are easily standardized. In apps there are different operating systems and programming languages at play.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">Overcoming this problem means an incredible amount of functionality is opened to the app ecosystem.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><i><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">Why is deep linking important for mobile?</span></i></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">As with most things we take for granted, we may not realize what deep linking enables.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">Social sharing relies on deep linking. Search engines also rely on deep links. They go through websites and deliver relevant pieces of content – specific answers to search queries, not websites that might have content that might interest the searcher.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">Deep links create a system of apps that works like the desktop web. An app is no longer an isolated program. Instead, there's an environment of programs that talk to each other, broadening the utility of the entire network.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">Mobile deep linking is mostly used for marketing. If you have a mobile store, it's valuable to be able to bring a potential customer to a transactional page where they can buy rather than a storefront.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">Ease of use is central to a good user experience, which leads to better results. Deep linking simplifies promotions across the board. Taking new users directly to a particular screen can make their experience more relevant and interesting. From sharing (via text message or email) to paid promotions, you have a greater variety of screens that they can land on.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">If you plan events, spread information about your company's promotions, or just want to share one piece of news, a deep link is the simplest way to do it from an app.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">The largest marketing platforms (Google, Facebook, Twitter, etc.) were among the first to adopt deep linking. </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><i><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">What is the future of deep linking?</span></i></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">If you remember what the early internet was like, you may understand what deep linking can do for mobile.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">The web was dominated by large sites that tried to be universal – Yahoo may be the only (barely) surviving one. They gathered an audience and then tended to stagnate, resting on their laurels because users couldn't find alternatives. The current app market is similar.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">Once deep linking on apps becomes as easy as it is on the desktop internet, this will change. With stable ways of finding content, you'll be able to search apps and find specific functions or pieces of content. It will make it easier to find and be found.</span></p></div></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-69775402672833260222016-05-18T21:51:00.001-07:002016-05-18T21:51:50.947-07:00App Store Optimization - Make your app visible in search<div dir="ltr"><a href="http://3.bp.blogspot.com/-D_xbqD9Rcpk/Vz1GZ7ikTzI/AAAAAAAABGs/yl4Xy0UL6h0V8v9B0VJjNe_qH1A9278AwCK4B/s1600/image-710948.png"><img src="http://3.bp.blogspot.com/-D_xbqD9Rcpk/Vz1GZ7ikTzI/AAAAAAAABGs/yl4Xy0UL6h0V8v9B0VJjNe_qH1A9278AwCK4B/s320/image-710948.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6286258066172432178" /></a><br><div><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Millions of people are spending more time on their mobile devices and inside mobile apps. Mobile apps are rapidly replacing websites as the digital hub for businesses and brands. But how do you get your target market finding and using your app?</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">For companies or brands with existing channels, like a morning TV show or a popular web service, acquiring mobile users starts with activating their current fans or users. Businesses without a TV air time or without large user bases like Pandora, Facebook or Twitter still usually have email lists and a website with visitors.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Promoting a new mobile app through these channels is essential, but fails to address the biggest source for new users – people searching for your services in the app stores.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">User Acquisition Channels</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">With the explosion of mobile app usage comes an increasing competition for users. The most popular channels for acquiring mobile app users are app store search and advertising.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">For all but the very biggest mobile apps, advertising spend is allocated to a paid install campaign, on a cost per install (CPI) basis. Between an increased competition for mobile users, and non-mobile brands competing for mobile ad inventory, CPI costs have skyrocketed over the last 36 months.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Because both Google Play and Apple include downloads and download velocity in their app store rankings, CPI campaigns are also used in "burst" campaigns. The goal being to "buy" a burst of installs to rise up the charts and hopefully acquire users organically due to increased visibility. </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Achieving Visibility In the App Stores</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">The number one source of app discovery and app installs is app store search. More users find apps to address their immediate needs by opening the Apple App Store or Google Play and searching. When a user enters a search, the results and rankings are largely determined by:</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">• The app store listing and its relevance to the search</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">• App performance metrics including conversion from search, downloads and ratings</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Building a strategy for creating and managing an app listing for visibility and conversion is called app store optimization or ASO.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">An app listing optimized for visibility and conversion from relevant traffic signals to Apple and Google that your app is a good result for a given search. Combined with the resulting increase in downloads and ratings, your app will start to climb the rankings for those search results. An optimized app provides a defendable, long-term position in the app stores for traffic from your target audience.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><b><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">How to Optimize an App Listing</span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Our data tells us that people are searching the app stores for features using two to three word phrases. The app stores are huge; with each store each housing over 1.5 million apps. Vague or short searches result in irrelevant results, so we have been trained to be specific when searching.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">By identifying your app's most essential and differentiating features, you get an idea of how your target market is likely to find your app in the app stores. It is important to understand not only how you would describe important features, but how your target audience would describe and search for them.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">If you are serious about organic app store traffic, ASO and the ROI of acquiring organic app store users, working with an app store intelligence platform specifically designed for app store optimization is recommended.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">With a list of relevant phrases, we can now start to build our app store listing. Apple and Google Play have different app listing fields, but there are some similarities.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Both have an app name or title. This is the best place for your most important features or targeted phrases. Apple provides a space of 255 characters for a title while Google only allows 30 characters. Choose your app's core features for the title – Your title is one of the first things a user will see. If you list what they're looking for, they will be more inclined to click through to your full app listing.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Apple has a private/hidden keyword field limited to 100 characters that is used to help Apple understand what keywords the publishers thinks the app is relevant to. Break phrases into words, and separated by commas without spaces and remove duplicate words. For example, if we had a features list as follows:</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">• Cheap flights</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">• Airline deals</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">• discount vacations</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">• travel deals</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">• discount airfare</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">We would build the keyword field as follows:</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Cheap, flights, airline, vacations, travel, deals, discount, airfare</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Apple would then index this app listing for searches including "cheap airline", "discount travel" and several other combinations. Together with the keywords used in the app name, a "keyword matrix" is created and indexed by Apple.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Google is similar but instead uses the publicly visible fields of short and full description instead of a private keywords field for determining how to index your app. Google Play's indexation process uses the description; Highlight the your apps' key features using the phrases people would be looking for.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">There is much more to building and executing an on-going app store optimization strategy that delivers results. Optimizing an app listing is only the beginning of a long-term ASO process, but it is also the start of organically gaining more and more traffic in the app stores.</span></p></div></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-82470176094704296892016-05-03T11:52:00.001-07:002016-05-03T11:52:55.002-07:00Google issues biggest Android security<div dir="ltr"><a href="http://4.bp.blogspot.com/--lnnnKcVg1A/VyjzhyQy_wI/AAAAAAAABFs/g1sYmjcwQTYalDCOKYEr9yowBvBlUolWACK4B/s1600/image-775003.png"><img src="http://4.bp.blogspot.com/--lnnnKcVg1A/VyjzhyQy_wI/AAAAAAAABFs/g1sYmjcwQTYalDCOKYEr9yowBvBlUolWACK4B/s320/image-775003.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6280537442121613058" /></a><br><div><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">Google has just released the latest Android Security updates. Since last year's Stage fright circus, Google and other companies vowed to roll out monthly updates. For Google, Nexus updates are released every month to ensure there will be no compromises. Not every Android device may need security patches but the latter may still fix a number of known issues. The Internet giant is true to its promise that software updates will be available to fix any current and potential security issues on Android devices.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">The offending application was never available for installation via Google Play Store and is now blocked for installation outside of the Play Store by Verify Apps.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">Practice healthy mobile security hygiene and ensure that devices that connect to the enterprise and access enterprise data are secure by following these simple recommendations:</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">1. Enable root detection on all Android devices. This can be done by connecting to the Enterprise Mobility Management (EMM) </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">2. Limit the devices in your organization that can run in "developer" mode to only those that need to run in this fashion.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">3. Encourage users to download applications from trusted application stores, like the Play Store, where Google blocks malicious apps through a number of steps, including Verified Apps, Malware Scanning, Manual Review and more.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">4. Educate your end users on the importance of running the most recent versions of mobile operating systems and updating all related security patches as they become available.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif;color:rgb(36,64,97)">5. Consider integrating some of our Mobile Security Alliance (MSA) partner solutions to provide additional levels of mobile security.</span></p></div></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-54704846876255968702016-05-02T11:25:00.001-07:002016-05-02T11:25:31.791-07:00Evolution of Mobile Test Automation Tools<div dir="ltr"><a href="http://2.bp.blogspot.com/-3UjtmUlHeAs/VyebnO6klMI/AAAAAAAABFc/9-04xExd_xMm_Gagva0ia6auYKnHVSZXQCK4B/s1600/image-731792.png"><img src="http://2.bp.blogspot.com/-3UjtmUlHeAs/VyebnO6klMI/AAAAAAAABFc/9-04xExd_xMm_Gagva0ia6auYKnHVSZXQCK4B/s320/image-731792.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6280159303712412866" /></a><br><div><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">With the evolution of mobile phones platforms from basic feature phones based on J2me/BREW to current date smart phones powered by Android, iOS and WP8, the mobile applications have evolved along with from simple few screen interactions to complex integrated business solutions.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">In the feature phone day's as the app's were smaller in size and were built as few screen interactions to solve a particular business problem all the functional testing was done manually. As the underlining business logic started becoming complex, some of the developers started writing unit test scripts for the mobile app business logic classes & methods using the frameworks derived from J Unit such as JM Unit, B Unit and OC Unit. These unit test scripts were checked-in into the source control with the source code and integrated with continuous integration (CI) systems, to execute automatically on every built.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">As the complexity and size of the mobile applications increased with device capabilities and processing power, the apps require testing of large number of test cases that cannot be tested manually in every release cycle and this created a need of UI test automation for mobile applications. This need gave birth to Image comparison (OCR based tools) powered by VnC based tools and hardwired mobile phone docks with cameras mounted over the device screens. These tools provided basic record and playback capabilities, with initial scripting support based on manually created on-screen Image Object mapping repos. As these tools had the capabilities of pushing key events and relaying the mobile screen content on a connected computer for execution of automation scripts, they are also used for testing automation of mobile application on remotely available device connected over internet i.e. the services like device-anywhere.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">With the increase in popularity of iOS & Android platforms, people started using Instruments support provided by the iOS platform SDK xcode and Robotium for Android. Testing with Instruments required developing unit test type 'scripts' and executing then on emulators or usb/wifi connected devices. QA engineers have to often revert to development team for modification of these scripts to represent the modified or required new test scenarios as none of these frameworks provided the capabilities of recording the test scripts. These frameworks were able to fulfill the need of functional test automation for the mobile apps, but were not able to support with the need of UI test automation or execution of test scripts on remote devices in different geographies and operator networks.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Next came in the wave of Object comparison based test automation tool for mobile application; these tools require instrumentation of the application source code with their automation library. This library captures all the application objects, their properties and user actions at the time of recording and replays user actions at the time of execution to assert the object properties and give results. Some of this of tools allow to execute test scripts only on USB/wifi connected devices, while some others provides the capabilities execute test scripts on remote devices connected over internet and hosted anywhere across the globe. Few of them allow simulating desired environmental conditions at the time of recording and execution along with senor data simulation. They also provide features like adding assertions and regressions and editing of recorded test scripts for advance users.</span></p></div></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-47249696955235358602016-04-30T11:12:00.001-07:002016-04-30T11:12:06.101-07:00YouTube redesigns its mobile apps with improved recommendations<div dir="ltr"><a href="http://1.bp.blogspot.com/-4quWf1s7sNA/VyT1dhZEGnI/AAAAAAAABFI/LvbXErC7E1cqWY32Kh2jgNsz1Qn5vpD8gCK4B/s1600/image-726103.png"><img src="http://1.bp.blogspot.com/-4quWf1s7sNA/VyT1dhZEGnI/AAAAAAAABFI/LvbXErC7E1cqWY32Kh2jgNsz1Qn5vpD8gCK4B/s320/image-726103.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6279413667989822066" /></a><br><div><p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">YouTube is launching new versions of its iOS and Android apps today with a redesigned home tab and smarter video recommendations. Users should now notice larger photos to help better identify videos from preferred creators and channels. The new recommendation engine is also powered by "deep neural networks," which Google says "can find patterns automatically and keep learning and improving as it goes."</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">"One of the biggest improvements is how the system suggests more recent videos and those from the creators you love," wrote YouTube product managers Brian Marquardt and Todd Beaupré in a blog post. "People who have tried the new system have spent more time watching fresh videos and content from their subscriptions." YouTube's app will now show fewer recommendations, but each one should be more tailored to a user's interests.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-align:justify"><span style="font-size:12pt;line-height:115%;font-family:'Century Gothic',sans-serif">Although it's not a groundbreaking redesign, YouTube is starting to tap into more of its parent company's artificial intelligence expertise. Google envisions AI playing a big role in the future of internet products and services. CEO Sundar Pichai said last week he thinks his company's advancements in the field, which include the masterful AlphaGo game-playing system, will help it succeed over other cloud computing rivals like Amazon and Microsoft. For now, however, this type of software is more fit for helping users cut through the noise of a seemingly endless stream of YouTube videos.</span></p></div></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-1259206343370568652016-04-26T09:24:00.001-07:002016-04-26T09:24:20.696-07:00Required 4 Store Team Members for Dubai - UAE<div dir="ltr"><p class="MsoNormal" style="margin-bottom:0.0001pt"><span style="font-size:14pt;font-family:'Segoe UI Symbol',sans-serif;color:rgb(36,64,97)">A wholesale consumer store of premium quality products requires a Team member at Dubai-UAE.</span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt"><span style="font-size:14pt;font-family:Arial,sans-serif;color:red"> </span><span style="font-size:14pt;font-family:Arial,sans-serif"></span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt"><u><span style="font-size:14pt;font-family:'Copperplate Gothic Bold',sans-serif;color:rgb(79,98,40)">Skills Required:</span></u></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(255,80,80);background:yellow">ü<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'"> </span></span><span style="font-size:14pt;line-height:115%;font-family:'Segoe UI Symbol',sans-serif;color:rgb(255,80,80);background:yellow">Min 2-3 Years' experience in <b>Retail sales</b>.</span><span style="font-size:14pt;line-height:115%;font-family:'Segoe UI Symbol',sans-serif;color:rgb(255,80,80);background:yellow"></span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(36,64,97)">ü<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'"> </span></span><span style="font-size:14pt;line-height:115%;font-family:'Segoe UI Symbol',sans-serif;color:rgb(36,64,97)">Analytical skills.</span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(36,64,97)">ü<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'"> </span></span><span style="font-size:14pt;line-height:115%;font-family:'Segoe UI Symbol',sans-serif;color:rgb(36,64,97)">English proficiency & computer acknowledgement</span><span style="font-size:14pt;line-height:115%;font-family:'Segoe UI Symbol',sans-serif;color:rgb(36,64,97)"></span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(36,64,97)">ü<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'"> </span></span><span style="font-size:14pt;line-height:115%;font-family:'Segoe UI Symbol',sans-serif;color:rgb(36,64,97)">Effective communicative skills</span><a name="_GoBack"></a><span style="font-size:14pt;line-height:115%;font-family:'Segoe UI Symbol',sans-serif;color:rgb(36,64,97)">.</span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 45.4pt"><span style="font-size:14pt;font-family:Arial,sans-serif"> </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt"><u><span style="font-size:14pt;font-family:'Copperplate Gothic Bold',sans-serif;color:rgb(79,98,40)"> Salary:</span></u><b><span style="font-size:14pt;font-family:'Arial Rounded MT Bold',sans-serif;color:rgb(148,54,52)"> </span></b><b><span style="font-size:14pt;font-family:Algerian;color:rgb(23,54,93)">AED 2200</span></b><b><span style="font-size:14pt;font-family:Algerian;color:rgb(99,36,35)"> </span></b><span style="font-size:14pt;font-family:'Segoe UI Symbol',sans-serif;color:rgb(36,64,97)">(inc. Food Exp.)*</span><b><span style="font-size:14pt;font-family:'Segoe UI Symbol',sans-serif;color:rgb(29,27,17)"></span></b></p> <p class="MsoNormal" style="margin-bottom:0.0001pt;text-indent:36pt"><span style="font-size:14pt"> </span></p> <p class="MsoNormal" style="margin-bottom:0.0001pt"><u><span style="font-size:14pt;font-family:'Copperplate Gothic Bold',sans-serif;color:rgb(148,54,52)"> </span></u><u><span style="font-size:14pt;font-family:'Copperplate Gothic Bold',sans-serif;color:rgb(79,98,40)">Duties:</span></u><u><span style="font-size:14pt;font-family:'Copperplate Gothic Bold',sans-serif;color:rgb(148,54,52)"></span></u></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt;text-align:justify"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(36,64,97)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'"> </span></span><span style="font-size:14pt;line-height:115%;font-family:'Segoe UI Symbol',sans-serif;color:rgb(36,64,97)">To maintain the stock of all merchandise available for customers.</span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt;text-align:justify"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(36,64,97)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'"> </span></span><span style="font-size:14pt;line-height:115%;font-family:'Segoe UI Symbol',sans-serif;color:rgb(36,64,97)">POS proficiency to ensure speed of service and accurate transactions that meet company standards.</span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt;text-align:justify"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(36,64,97)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'"> </span></span><span style="font-size:14pt;line-height:115%;font-family:'Segoe UI Symbol',sans-serif;color:rgb(36,64,97)">To maintain high standards of cleanliness throughout Store.</span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt;text-align:justify"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(36,64,97)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'"> </span></span><span style="font-size:14pt;line-height:115%;font-family:'Segoe UI Symbol',sans-serif;color:rgb(36,64,97)">To interact positively with customers throughout the store tour and understand their requirements also do the suggestive selling.</span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt;text-align:justify"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(36,64,97)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'"> </span></span><span style="font-size:14pt;line-height:115%;font-family:'Segoe UI Symbol',sans-serif;color:rgb(36,64,97)">To ensure the department properly merchandised as per company guidelines.</span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt;text-align:justify"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(36,64,97)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'"> </span></span><span style="font-size:14pt;line-height:115%;font-family:'Segoe UI Symbol',sans-serif;color:rgb(36,64,97)">To assist other team members where necessary.</span></p> <p class="MsoNormal" style="margin:0cm 0cm 0.0001pt 36pt;text-align:justify"><span style="font-size:10pt;line-height:115%;font-family:Wingdings;color:rgb(36,64,97)">Ø<span style="font-stretch:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman'"> </span></span><span style="font-size:14pt;line-height:115%;font-family:'Segoe UI Symbol',sans-serif;color:rgb(36,64,97)">All other duties related to Team maintenance.</span><span style="font-size:14pt;line-height:115%;font-family:Verdana,sans-serif;color:rgb(36,64,97)"></span></p> <p class="MsoNormal" align="center" style="margin-bottom:0.0001pt;text-align:center"><b><span style="font-size:14pt;font-family:'Arial Rounded MT Bold',sans-serif;color:rgb(102,102,153)"> </span></b></p> <p class="MsoNormal" align="center" style="margin-bottom:0.0001pt;text-align:center"><b><span style="font-size:12pt;font-family:'Century Gothic',sans-serif;color:rgb(79,98,40)">Kindly Send Your CV if you're eligible for post:</span></b><b><u><span style="font-size:14pt;font-family:'Arial Rounded MT Bold',sans-serif;color:rgb(79,98,40)"> </span></u></b><a href="mailto:vacancy@aerizogroup.com" target="_blank"><b><span style="font-size:14pt;font-family:'Comic Sans MS';color:rgb(0,0,153)">vacancy@aerizogroup.com</span></b></a><span style="font-size:14pt;font-family:'Times New Roman',serif;color:rgb(51,51,255)"></span></p> <p class="MsoNormal" align="center" style="margin-bottom:0.0001pt;text-align:center"><b><span style="font-size:14pt;font-family:'Comic Sans MS';color:rgb(0,32,96)"><a href="http://3.bp.blogspot.com/--LOt_zxyMs8/Vx-WNQk8AjI/AAAAAAAABEA/DgoNmvI0FeYXQC69RyWocZcPCUsbRYrXQCK4B/s1600/image-760697.png"><img src="http://3.bp.blogspot.com/--LOt_zxyMs8/Vx-WNQk8AjI/AAAAAAAABEA/DgoNmvI0FeYXQC69RyWocZcPCUsbRYrXQCK4B/s320/image-760697.png" border="0" alt="" id="BLOGGER_PHOTO_ID_6277901560110121522" /></a> </span></b><b><u><span style="font-size:14pt;font-family:'Comic Sans MS';color:red"> </span></u></b></p> <p class="MsoNormal" align="center" style="margin-bottom:0.0001pt;text-align:center"><a href="http://www.aerizo/" target="_blank"><b><span style="font-size:14pt;font-family:'Lao UI',sans-serif;color:red">http://www.aerizo</span></b></a><a href="http://group.com/" target="_blank"><b><span style="font-size:14pt;font-family:'Lao UI',sans-serif;color:blue">group.com/</span></b></a></p></div> Anonymoushttp://www.blogger.com/profile/15391758817268318677noreply@blogger.com0tag:blogger.com,1999:blog-7539918049200893114.post-27854844669600961622016-04-26T09:00:00.001-07:002016-04-26T09:14:07.102-07:00Required Store Team Leader for Dubai - UAE<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="color: rgb(99 , 36 , 35); font-family: "tahoma" , sans-serif; font-size: 14pt;">A wholesale consumer store of premium quality products requires a Team Leader at Dubai-UAE.</span></div>
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<u><span style="color: rgb(148 , 54 , 52); font-family: "copperplate gothic bold" , sans-serif; font-size: 14pt;">Skills Required:</span></u></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 36pt;">
<span style="background: yellow; color: rgb(255 , 80 , 80); font-family: "wingdings"; font-size: 10pt; line-height: 115%;">ü<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="background: yellow; color: rgb(255 , 80 , 80); font-family: "verdana" , sans-serif; font-size: 14pt; line-height: 115%;">Min 2-5 Years' experience in <b>Retail</b> & <b>Team Management</b>.</span><span style="background: yellow; color: rgb(255 , 80 , 80); font-family: "verdana" , sans-serif; font-size: 14pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 36pt;">
<span style="color: rgb(99 , 36 , 35); font-family: "wingdings"; font-size: 10pt; line-height: 115%;">ü<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="color: rgb(99 , 36 , 35); font-family: "verdana" , sans-serif; font-size: 14pt; line-height: 115%;">Strong Analytical & Decision making skills.</span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 36pt;">
<span style="color: rgb(99 , 36 , 35); font-family: "wingdings"; font-size: 10pt; line-height: 115%;">ü<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="color: rgb(99 , 36 , 35); font-family: "verdana" , sans-serif; font-size: 14pt; line-height: 115%;">Leading and problem solving skills.</span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 36pt;">
<span style="color: rgb(99 , 36 , 35); font-family: "wingdings"; font-size: 10pt; line-height: 115%;">ü<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="color: rgb(99 , 36 , 35); font-family: "verdana" , sans-serif; font-size: 14pt; line-height: 115%;">English proficiency & computer acknowledgement</span><span style="color: rgb(99 , 36 , 35); font-family: "verdana" , sans-serif; font-size: 14pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 36pt;">
<span style="color: rgb(99 , 36 , 35); font-family: "wingdings"; font-size: 10pt; line-height: 115%;">ü<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="color: rgb(99 , 36 , 35); font-family: "verdana" , sans-serif; font-size: 14pt; line-height: 115%;">Effective communicative skills</span><a href="https://www.blogger.com/null" name="_GoBack"></a><span style="color: rgb(99 , 36 , 35); font-family: "verdana" , sans-serif; font-size: 14pt; line-height: 115%;">.</span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 45.4pt;">
<br /></div>
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<u><span style="color: rgb(148 , 54 , 52); font-family: "copperplate gothic bold" , sans-serif; font-size: 14pt;"> Salary:</span></u><b><span style="color: rgb(148 , 54 , 52); font-family: "arial rounded mt bold" , sans-serif; font-size: 14pt;"> </span></b><b><span style="color: rgb(99 , 36 , 35); font-family: "algerian"; font-size: 14pt;">AED 3000 </span></b><span style="color: rgb(99 , 36 , 35); font-family: "tahoma" , sans-serif; font-size: 14pt;">(inc. Food Exp.)*</span><b><span style="color: rgb(29 , 27 , 17); font-family: "tahoma" , sans-serif; font-size: 14pt;"></span></b></div>
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<u><span style="color: rgb(148 , 54 , 52); font-family: "copperplate gothic bold" , sans-serif; font-size: 14pt;"> Duties:</span></u></div>
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<span style="color: rgb(99 , 36 , 35); font-family: "wingdings"; font-size: 10pt; line-height: 115%;">Ø<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="color: rgb(99 , 36 , 35); font-family: "verdana" , sans-serif; font-size: 14pt; line-height: 115%;">To Assist the Store Manager in day to day store Operations.</span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 36pt; text-align: justify;">
<span style="color: rgb(99 , 36 , 35); font-family: "wingdings"; font-size: 10pt; line-height: 115%;">Ø<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="color: rgb(99 , 36 , 35); font-family: "verdana" , sans-serif; font-size: 14pt; line-height: 115%;">To supervise the Team on a day to day basis, monitoring performance, conduct and appearance.</span></div>
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<span style="color: rgb(99 , 36 , 35); font-family: "wingdings"; font-size: 10pt; line-height: 115%;">Ø<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="color: rgb(99 , 36 , 35); font-family: "verdana" , sans-serif; font-size: 14pt; line-height: 115%;">To ensure retail staff's duties in line with guideline given by the Store manager.</span></div>
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<span style="color: rgb(99 , 36 , 35); font-family: "wingdings"; font-size: 10pt; line-height: 115%;">Ø<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="color: rgb(99 , 36 , 35); font-family: "verdana" , sans-serif; font-size: 14pt; line-height: 115%;">To motivate the team to achieve high standards.</span></div>
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<span style="color: rgb(99 , 36 , 35); font-family: "wingdings"; font-size: 10pt; line-height: 115%;">Ø<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="color: rgb(99 , 36 , 35); font-family: "verdana" , sans-serif; font-size: 14pt; line-height: 115%;">To Handle Customer enquiries and deliver the world class service.</span></div>
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<span style="color: rgb(99 , 36 , 35); font-family: "wingdings"; font-size: 10pt; line-height: 115%;">Ø<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="color: rgb(99 , 36 , 35); font-family: "verdana" , sans-serif; font-size: 14pt; line-height: 115%;">Maintain high standards of cleanliness throughout Store.</span></div>
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<span style="color: rgb(99 , 36 , 35); font-family: "wingdings"; font-size: 10pt; line-height: 115%;">Ø<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="color: rgb(99 , 36 , 35); font-family: "verdana" , sans-serif; font-size: 14pt; line-height: 115%;">To ensure Store merchandise properly as per company guidelines.</span></div>
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<span style="color: rgb(99 , 36 , 35); font-family: "wingdings"; font-size: 10pt; line-height: 115%;">Ø<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="color: rgb(99 , 36 , 35); font-family: "verdana" , sans-serif; font-size: 14pt; line-height: 115%;">To implement new initiatives.</span></div>
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<span style="color: rgb(99 , 36 , 35); font-family: "wingdings"; font-size: 10pt; line-height: 115%;">Ø<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="color: rgb(99 , 36 , 35); font-family: "verdana" , sans-serif; font-size: 14pt; line-height: 115%;">To ensure all administrative and IT records entered and updated correctly.</span></div>
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<span style="color: rgb(99 , 36 , 35); font-family: "wingdings"; font-size: 10pt; line-height: 115%;">Ø<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="color: rgb(99 , 36 , 35); font-family: "verdana" , sans-serif; font-size: 14pt; line-height: 115%;">To assist other team members where necessary.</span></div>
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<span style="color: rgb(99 , 36 , 35); font-family: "wingdings"; font-size: 10pt; line-height: 115%;">Ø<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="color: rgb(99 , 36 , 35); font-family: "verdana" , sans-serif; font-size: 14pt; line-height: 115%;">All other duties related to Team handling.</span></div>
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<b><span style="color: rgb(148 , 54 , 52); font-family: "century gothic" , sans-serif; font-size: 12pt;">Kindly Send Your CV if you're eligible for post:</span></b><b><u><span style="color: rgb(51 , 51 , 255); font-family: "arial rounded mt bold" , sans-serif; font-size: 14pt;"> </span></u></b><a href="mailto:vacancy@aerizogroup.com" target="_blank"><b><span style="color: rgb(0 , 0 , 153); font-family: "comic sans ms"; font-size: 14pt;">vacancy@aerizogroup.com</span></b></a><span style="color: rgb(51 , 51 , 255); font-family: "times new roman" , serif; font-size: 14pt;"></span></div>
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<a href="http://2.bp.blogspot.com/-cDurhQRPLbY/Vx-QjpSasdI/AAAAAAAABDQ/tpPbxgAmSRs3ZXb-wM_RY5ly1YMd6_yTgCK4B/s1600/image-713436.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_6277895347630682578" src="https://2.bp.blogspot.com/-cDurhQRPLbY/Vx-QjpSasdI/AAAAAAAABDQ/tpPbxgAmSRs3ZXb-wM_RY5ly1YMd6_yTgCK4B/s320/image-713436.png" /></a> </div>
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<b><u><span style="color: red; font-family: "comic sans ms"; font-size: 14pt;"> </span></u></b></div>
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<a href="http://www.aerizo/" target="_blank"><b><span style="color: red; font-family: "lao ui" , sans-serif; font-size: 14pt;">http://www.aerizo</span></b></a><a href="http://group.com/" target="_blank"><b><span style="color: blue; font-family: "lao ui" , sans-serif; font-size: 14pt;">group.com/</span></b></a></div>
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