Push notifications are a powerful tool to connect with customers and boost business. You should use your push notifications to keep up with their hectic daily pace. Keep it simple, make it efficient. The shortest distance between you and your customers is a push notification.
Push Notifications allow you to market directly to your clients: If you are able to get your customers to download your app and opt in for push notifications, they are essentially providing permission for you to market to them directly.
- Your notifications should offer your customers something useful, relevant, and delightful.
- They should make whatever action you want the customer to take quick and easy.
- You should send them at a frequency and time consistent with the habits and lifestyles of your clients.
Push Notifications increase retention rate: push notifications are an effective way for the app to interact with a user. Optimal timing for sending out push notifications varies by business or service. Your ultimate goal is to catch your target audience at a time when they are most likely to read your message and act.
Push Notifications have a high read rate: Email marketing has a dismal read rate. In comparison, push notifications have a higher read rate with click-through rates that are twice as high.
So, if you are currently developing an app you should consider adding the ability to send push notifications.
When you do find your golden formula, stick to it and be consistent.
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