There are over 1.5 million apps in both Apple and Android's app stores, and the number is increasing by the minute. If you want your app to have a shot at success against the vastly expanding app world, read on to find out what you should do immediately after your app launches:
Invest in an App Marketing & Analytics Software
The data insights and learnings from the first few weeks following your app's launch are invaluable. They set the direction you follow as you move into growth and optimization. If you don't have the right app marketing and analytics tool, or are relying on a website analytics tool, you can never possibly set yourself up for success.
Have an Onboarding Process
Getting users to download and open your app is half the battle, but the other half is retaining them. Setting your user up for success by having an on-boarding process can make a huge difference on whether they continue to engage with it.
How do you go about putting together a successful onboarding process? If you follow the below best practices, you'll have a solid plan in place:
Don't bury the lead: Make sure your user knows right out of the gate the value and benefits they get when they use your app.
Showcase key functionality: Show them the main features of the app, and how simple it is to complete a desired task.
Make it easy to sign-up: Since sign-ups are often a barrier of app adoption, make it as simple as possible to do so. Whenever possible, don't make them create a new account. Instead, allow new users to sign in through their existing social media accounts or Google.
Lead the way with a CTA: It's also a good idea to include a call-to-action at the end of your onboarding experience to point the new user in the right direction. This CTA can ask them to complete a desired task or simply get them excited about using your app.
Address the Feedback
One of the most important things you can do after launching your app is to closely monitor feedback from early adopters to understand the pits and peaks of your functionality. Where are people getting hung up? Are they using features differently than you expected? You should be keeping a very close eye on app store reviews as well as beta testers and take their comments seriously. This not only helps you promptly address issues with your app, but also helps you prioritize updates and optimizations. Your users will love to see their feedback heard and addressed in future app updates.
Pay Attention to Feature Usage
While user feedback is extremely valuable, what can be even more telling are their actions. App analytics allows you to closely monitor usage, or even lack-thereof, to determine which features users are gravitating towards and which are falling flat. It's easy to misjudge how users will engage with your app.
Acquire the Right Users
If you haven't launched any user acquisition campaigns yet, now is the time to do so. You've gathered some important data into who your target audience is, and you should use that to your advantage when launching your app acquisition campaigns.
Running paid user acquisition campaigns can be costly, which is why it's essential to ensure you're getting your money's worth. Understanding where your app's referral traffic is coming from is a sure-fire way to measure the success of your campaign. Pay attention to the data to understand where your most engaged users are coming from. That way, you know where to more closely focus your efforts and which efforts to ditch.
Optimize Your UI
App experience and design is crucial. Users have grown accustomed to some beautiful app interfaces that are not only sleek in design but function too. Based on all the data insights you're getting combined with some research of your own, you should continually be thinking of ways to optimize the user interface and experience of your app. However, remember that you can have the most beautifully designed app in the world, but if the functionality is sub-par, you're screwed. The opposite is also true. Your app needs to be first-class to compete in the ever-expanding marketplace.
Personalize the App Experience
Now that you understand how different users like to engage with your app, it's time to get personal. App users have grown accustomed to being catered to, and your app should be no exception to this rule. Any communication from your app should feel highly personalized. Messages sent to users, whether push or in-app should be segmented based on their behaviour and preferences so they feel tailored just for them. The goal is when users access your app; they feel like it knows them.
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