Companies spend massive amounts of time and resources perfecting their brand and the companies that include mobile in the equation are typically leaders in their industry. What do these two companies have in common? Their investment in mobile brand reputation management.
To understand how mobile impacts brand image, consumers were surveyed to learn the role mobile plays in consumers' perceptions of brands as a whole. The findings are revealed in the report, How to Manage Your Brand's Reputation on Mobile, which provides insights into how mobile can boost your brand image in the eyes of consumers.
Here's a quick preview of what you'll learn:
Mobile Apps: An Extension of Your Brand
Mobile apps—and content in the app stores—are an extension of your brand, but all too often, they get left out of the marketing brand strategy discussion. Content in the app stores can have a negative impact on your brand if it's not being monitored and kept. Sharing thoughts on a brand is not the intended purpose of app store reviews, but still have an effect on potential customers. Ratings and reviews are a massive driver not only of app downloads, but connecting potential customers with a brand. If people are considering your brand and looking at the app store to decide, they'll be influenced either in a positive way or see it as a barrier to entry.
A Name Brand Won't Save You
Many companies fall prey to the misconception that relying on their brand name is a justifiable strategy. Ratings and reviews have heavy implications no matter how widely recognized your brand name is. Not only do they impact consumer perception of your brand as a whole, they determine the likelihood that someone will download your app. People are 8x more likely to download a highly rated app of an unknown brand than a poorly rated app of a known brand.
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