Report reveals tips for launching a successful mhealth app. There are few hidden factors which distinguish financially successful mHealth app developers from the rest – results of the largest global study on mHealth app publishing. There are above the line factors that contribute to successful mHealth app publishing. These include getting featured on an app store, great design, usability and functionality of an app and highly visible advertisement campaigns.
The success of these largely depends on a good understanding of the state of the art of app development, marketing budget and luck. Besides these notable factors, commercially successful app publishers also differ in few not immediately recognizable areas which build the basis for their success. Clear preference for "Service" as the primary revenue model: More than one third of Millionaires rely on service sales as their primary source of revenue. This includes sophisticated remote monitoring and consultation services as well as simple services like scanned image sharing.
Greater usage of app development tools: Millionaires make relatively more use of tools which support development, performance monitoring and monetization of their app. These tools include Ad Network, Analytics, Cross Platform, Performance, Social Network and Storage tools.
Clearer preference for iOS as the number one platform: Millionaires also have a stronger preference for iOS than for Android as their primary mobile platform choice. Their platform preference for iOS is more than twice as high as the iOS platform preference of Low Earners having iOS as the leading app platform to reach commercial goals, pays off. Despite Android's impressive market share gains, iOS still offers better revenue potential form Health app publishing.
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