Saxo Bank Group has launched a new multi-asset trading platform, in Hong Kong. The platform is now available to all global clients, including Asia-Pacific, Middle East, Europe and Latin America. Clients in the Asia-Pacific region are preferred when choosing a trading platform provider because they value competitive pricing most. In this era of technologies multiple devices are used to trade. SaxoTraderGO was designed to focus on ability of use and supports a seamless user journey between Web, Android and iOS devices. 20% of turnover from retail clients is created through mobile and tablet devices and rest of all trades and orders come from clients. The platform was developed based a survey of nearly 3,000 Saxo clients globally that resulted that maintaining platform performance and functionality when switching between different devices was a key priority for the participants. Speed and quality of execution were the two highest priorities for clients in terms of trading performance, followed by availability of trading instruments.
With a view to deliver an integrated platform across devices, the choice of platform and the investment strategy were deemed equally important for good performance. Retail investors can now seize trading opportunities and achieve the best execution. Clients can view their account history, manage data subscriptions and receive real time price alerts. SaxoTraderGO was written in HTML5 and built with a new open Application Program Interface (API). It enables rapid feature development and ensures a unified client experience across devices and platform services such as content, trading and account services.
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