The arrival of smart phones, iPads and touch screens has had a significant influence on web design in the last couple of years. We see a proliferation of new designs and techniques that originated from mobile app design. This phenomenon has been referred to as the "Appification" of web. People spend more time on apps than on a website. In the last decade we have seen how web design has moved away from heavy text-based websites to interactive, image-rich, video sharing applications. These applications engage the viewer more than web-based content.
The popularity effect of Pintrest, Instagram, Viddy and others has had a leading role on website layout. Even the older social networks such as Facebook have had to update their designs. In app design, performance is a key factor in a medium that imposes significant challenges on designers. In order to perform well and be user-friendly, they have had to change or adjust many design elements. Many changes in app design originated from the limitations and constraints that smart phones and tablets have in their platform. Now, even though web site layouts do not have these same limitations, the same pattern and approach has been followed.
Some factors, such as finger tapping instead of using a mouse and time and space limitations forced app designers make different decisions for how to use their space well. Lately these decisions have become a standard base for web and mobile design.
In the past brand recognition was achieved only by presenting well-crafted content. Now, every app should "Wow" users in their first approach in design, along with prefect performance and error free interactivity. That is why we see the attention to web aesthetic and interaction plays an even greater role on web and mobile development than ever before. Applications use bigger fonts and buttons due to the touch-based interface they utilize. This trend has slowly expanded into website design over time. On apps there are limited features, which have resulted in a streamlined and focused experience. Because of the inherent space limitations of the platform, app designers display only the most important information.
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