Friday 14 August 2015

The next WhatsApp


There is an app for everything today: to study, to order groceries and to even call a valet. Two people could build an app, given the vast resources available today. There are even courses that help non-
coders build apps. 

WhatsApp identified that people needed to talk to one another, without paying. Flip board improvised on the "flip" action. They might not be the best looking apps, but they stick, because they solve a very big problem. Compared to creating websites for PCs, developing mobile apps is a different ball game. Website keeps you in a bubble. Even if a website crashes, it is blamed on the browser or the net connection. Not so for an app. Android and iOS platforms lay down the frameworks where one can build an app. But even before that, a bit of groundwork always helps. 

It should be a two-way street — app developers should create awareness and desire among users to get the app. Most start-ups and developers forget that an app is a means to an end and are often under the impression that a founder needs to know how to make apps. Mobile application development itself is not a barrier to starting up. Key is the business model that the app is built around.

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