Apple's old slogan, "There's an App for that" reinforces the concept that people download apps to solve problems. There are about 1.2 million apps in the app store. The Apple App store is an amazing distribution system. The question is, how does the public find your app in the huge sea we call the app store?
· Free vs. Paid: It's just human nature; would you pay to get an app when you can download another for free? For our clients, I recommend that they make their app free and try to figure out how to monetize it by other means (like in-app purchase, advertising, etc.).
· Brand: The brand of your company will help. People go with what they know and are familiar with.
· Videos: A new feature of the Apple App Store is they now allow developers to post a video promoting their app. The videos can be seen when you're doing a search for your iPhone and replaces the screenshot. It's pretty powerful.
· The Icon: People will download an app based solely on the icon. To illustrate the importance of the icon, a major app game developer will create 40 app icons and then bring in a focus group to help them select the app icon.
· Reviews: If a user has more time, they might spend time checking out the reviews.
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