If competitiveness relies so heavily on cost and customer experience, how do we get cost down and customer experience up? One of the primary ways is by targeting application development for your core business needs. For example,
· Do your customers like your website?
· Do your customers find ordering easy?
· What happens when a customer calls in for service?
· Do you have streamlined warehousing, distribution, and logistics?
· Do your in-house applications talk to each other?
· How does collaboration work among your teams and departments?
· Do your customers get and pay their bills quickly?
Apps are at the core of all of these questions and hundreds more. To put it bluntly, if a bit simplistically, your business – whatever your business is – runs on its apps. And if that is the case, then your apps have a significant impact on your costs and your customer experience.
Being competitive always involves two key factors: Happy customers by making things easier, faster, or more enjoyable and/or lower price. Both factors can be addressed with the right application development. That is, application development that is targeted and timely.
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