By the end of 2017, market demand for mobile app development services will grow at least five times faster than internal IT organisation capacity to deliver them. Organisations will improve their in-house mobile development skills over time. Mobile phone sales are expected to reach 2.1 billion units by 2019, which will fuel demand for apps in the enterprise that meet the high performance and usability of consumer apps. Mobile apps are becoming tactical, rather than strategic. Demand for mobile apps outstrips available development capacity; making quick creation of apps is even more challenging.
There are four best practices that organisations can consider to successfully overcome app development challenges:
Ø Prioritise app development
Ø Adopt a bimodal IT approach
Ø Use rapid mobile app development (RMAD) tools
Ø Adopt a mixed-sourcing approach
Significant innovation is driving this market and replacing traditional coding approaches, such as native development tools, with more effective app development tools. Being a key factor in defining common criteria for evaluating mobile app projects development teams need to formulate a process of mobile app prioritisation that involves understanding the needs of business stakeholders.
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