The application economy has transformed how people want to consume services, leaving businesses scrapping for the skills to compete. Banks, for example, are pressed to make digital and mobility a core part of their strategy in order to prosper. Software really is becoming the cog to every wheel that keeps our world spinning. Not only that, software helps companies differentiate.
Consumers are embracing this change and are now the most demanding customer base ever as – the application economy empowers them, commodities products and intensifies competition beyond the norm. They are very discerning in how they spend their money; they know what a good customer experience is and expect nothing less. Delivering this high-value customer experience is imperative to survive.
So what does this mean for business? Every business is trying to understand how to use technology to disinter mediate legacy businesses, find new ways to reach new markets, design faster and innovate more efficiently. Companies need to focus their efforts to become digital masters to remain competitive.
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