Enterprise mobile development teams should spend more time seeking ways to engage people through apps they already use. Communications and social networks claim the most mobile moments today, accounting for roughly 21% of the time people spend on their smart phones. Most people use just a handful of apps regularly.
Separate study by 451 Research lists customer relationship management and customer-facing apps as the top priority, ahead of those that prioritize worker productivity, customer service, or internal business processes such as field sales resource management. Close to half of the 480 respondents expect to release at least 10 mobile apps during the next two years. Organizations increasingly find it difficult to be proactive against competitive pressures, which are resulting in their mobile apps becoming tactical, rather than strategic. Few enterprise apps offer enough compelling, exclusive services, functionality, and information or the phenomenal convenience necessary to be just a destination.
New statistics about the shortage of development talent along with new research about attention spans, businesses might want to prioritize the latter. At the very least, it seems time for a reality check about who it's possible to reach with a branded mobile app.
Aerizo Group – Mobile Applications
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